Movimento Turismo del Vino Nazionale

The Movimento Turismo del Vino (Wine Tourism Movement) is an Association created in 1993 that has encouraged Italian wineries to open their doors to visitors: Italy has now become the country of “Cantine Aperte”. MTV’s goal is to promote wine tourism and improve the image and prestige of wine areas, as well as their economic development. MTV wants to stand for protection of the environment and for quality agriculture; promoting a natural life-style that puts the visitor at the centre of attention. Among the 1000 members of the Association are some of Italy’s most prestigious wineries, selected on the basis of very precise characteristics, the first of which is their high quality of visitor hospitality.

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