Dr Jack Carlsen has been at the forefront of wine tourism research since 1998 and has conducted research and produced over 30 wine tourism publications on all aspects of wine tourism research, planning and management over the last two decades. In 1998 he was an organiser of the First National Wine Tourism Conference which was held in Margaret River, which at that time was the first ever wine tourism conference. In 2004 he was Academic Program Coordinator for the International Wine Tourism Conference, also held in Margaret River. Over 260 national and international delegates attended the conference, including 30 wine and tourism academics that presented their research to the conference. The high level of industry, government and academic interest in wine tourism ensured that academic research and industry development would be ongoing. In 2006 he co-ordinated the academic research stream at the World Wine and Travel Summit and Exhibition and subsequently co-edited the book Global Wine Tourism: Research, Management and Marketing (CABI 2006) with Prof. Stephen Charters (Reims University, France).
More recently he has consulted to Wines of Western Australia, completing a cellar door service mapping project in order to provide insights into the wine tourism experience from an international visitor perspective. This ‘secret shopper’ type observation research replicates research designed by Dr Carlsen in 2010 and was previously conducted in Western Australia and Queensland wine regions.
Dr Jack Carlsen will be delivering a talk within the IWINETC 2019 conference programme titled:
Service Mapping for Wineries and Cellar Doors: Lessons from Australia