Anthony Swift at IWINETC 2012

Anthony Swift

Born in the UK and lived in Cornwall until it was time to start University. Studied for 3 different qualifications. Geography and Biology first. Then Descriptive & Applied Linguistics and finally Marketing & Business Administration. Went into the Training and Consultancy business and have lived and worked in Kuwait, Finland, Sweden, UK & Spain.

In Spain have lived in Madrid, Barcelona, Sitges and now in the High Penedès.So how did I get into the wine tourism business? Well once installed in a new house in the High Penedès I soon discovered that there were wonderful wines and wineries to visit but little tourism. So I made a low budget market research to see if it would be feasable to set up a business offering wine tasting tours – and hey Wine Pleasures was born.

I’m a big fan of Cava Brut Nature and only from certain producers. I enjoy fruity rosados and just love Cabernet Suavingnon and Xarel.lo whites. When it comes to reds I like fruity and slightly oaked cabs and tempranillos.

For future grape escapes would just love to discover Argentina, Chile, Hungary, Romania and South Africa – oh and CA of course!

Speaker notes

Shut up! Let the customers do the talking!

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