2011 Speakers – 2011 Portugal
Adrian Bridge
Speaker Notes
2011 IWINETC - Oporto
The Yeatman Hotel – a Case Study
The Yeatman Hotel and Wine Spa is the newest luxury hotel to be built in Porto. It is the alongside the historic Port lodges and is owned by a family company that has been in the Port business for over three centuries. Adrian Bridge, CEO of the owning company and author of The Yeatman project will give a case study on the project. This will not only include insights into why the company invested again in the hotel industry but provide key learnings for anyone who wishes to develop a tourist assets in a wine region.
Ana Ferro
Speaker Notes
2011 IWINETC - Oporto
Discovering New Ways of Enjoying Port Wine
Três Séculos is the catering company of Taylor's Port, managing more than 500 eventsmper year in the facilities of Taylor's Lodges at Gaia. How we managed to find ways to show our clients to drink Port - the necessity of bringing Port to a Trendy / fashion look. New programs, ideas and a team that enjoys Port wine can make a difference.
Anthony Swift
Born in the UK and lived in Cornwall until it was time to start University. Studied for 3 different qualifications. Geography and Biology first. Then Descriptive & Applied Linguistics and finally Marketing & Business Administration. Went into the Training and Consultancy business and have lived and worked in Kuwait, Finland, Sweden, UK & Spain.
In Spain have lived in Madrid, Barcelona, Sitges and now in the High Penedès.So how did I get into the wine tourism business? Well once installed in a new house in the High Penedès I soon discovered that there were wonderful wines and wineries to visit but little tourism. So I made a low budget market research to see if it would be feasable to set up a business offering wine tasting tours - and hey Wine Pleasures was born.
I'm a big fan of Cava Brut Nature and only from certain producers. I enjoy fruity rosados and just love Cabernet Suavingnon and Xarel.lo whites. When it comes to reds I like fruity and slightly oaked cabs and tempranillos.
For future grape escapes would just love to discover Argentina, Chile, Hungary, Romania and South Africa - oh and CA of course!
Speaker Notes
2011 IWINETC - Oporto
Gag the Winemaker/Winery Guide! Let the Visitor do the Talking!
Carla Silva & António Azevedo
Speaker Notes
2011 IWINETC – Oporto
GENERATIONS X AND Y: Understanding perceptions of wine and cellar door experiences as a means to motivate.
The wine industry has become increasingly competitive with a known surplus of wine on the global market. Many studies have concentrated their efforts on meeting the needs of the existing Baby Boomer population, aged between 44 and 65. However, to ensure sustainability, it is crucial that wineries with cellar door services explore the perceptions of the future Generations X (born between 1965 and 1977) and Y (born between 1977 and 1994. In this study 1988, and not 1994, is the year taken into consideration given that 21 is the legal drinking age in some countries and states), due to their segment size and buying power. The purpose of this study is to understand these market segments’ perceptions on wine, determine their demographic and psychographic profiles, using social networking platforms, and conduct cellar tour visits in both an old and a new wine country, in order to determine their expectations and satisfaction with the cellar tour visit.
Carles Sala and Relja Ferusi
Speaker Notes
2011 IWINETC - Oporto
SALA FERUSIC Architects
SALA FERUSIC is an architectural studio founded in 2008 by the architects Carles Sala and Relja Ferusic, which activates, integrates, coordinates and dynamizes a multidisciplinary structure of both internal and external professionals in order to optimize the quality in architecture, urban planning and arch I+D+i.
Charles Metcalfe
Charles Metcalfe is one of the best-known, most spontaneous and amusing wine critics in Britain. He spent 12 years as one of the Richard-and-Judy team on the TV programme, ‘This Morning’, and has presented many TV programmes on wine and food. He is co-founder and co-chairman of the International WINE Challenge, the world’s best wine competition, held annually in London.
You can read Charles sporadically in ‘Decanter’, ‘Food & Travel’, ‘World of Fine Wine’, ‘Wine – Essência do Vinho’, and the ‘Telegraph’ newspaper. ‘The Wine & Food Lover’ Guide to Portugal’, which he wrote jointly with his wife, Kathryn McWhirter, won the 2008 Louis Roederer International Wine Book Award. Other successful books include ‘The Wines of Spain & Portugal’ (1988), which won the 1989 Glenfiddich Drinks Book of the Year Award, and the ‘Sainsbury’s
Speaker Notes
2011 IWINETC - Oporto
Wine Tourism - A Solution to Europe's Wine Lake?
Europe produces more wine than it can drink or sell. Despite the EU-sponsored programme of vineyard removal, Europe's wine producers seem to have lobbied effectively to tone down Mariann Fischer-Boel's wine reforms. Does wine tourism offer a way to attract more people to buy more wine, and more expensive wine? What is the best way to go about this?
Conde Francisco de Calheiros
Speaker Notes
2011 IWINETC – Oporto
Solares de Portugal. A Personalized Philosphy of Wine Travel
Finding suitable enchanting accommodation in an Old World wine region is often a difficult task for both travel agents and end consumers who go it alone. Solares de Portugal was born in 1992 with the aim of providing wine lovers with a “home” to use as a base to discover the varied wine regions of Portugal such as Alentejo, Algarve, Dão and Bairrada, Douro, Estremadura, Atlantic Islands, Ribatejo, Lisboa, Vinho Verde.
Daniela Mastroberardino
Speaker Notes
2011 IWINETC - Oporto
Movimento Turismo del Vino
“From the event to the System: Movimento Turismo del Vino guides to the discovery of Italian wine”
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H.R.H. The Duke of Braganza
Dom Duarte Pio, Duke of Braganza was born on the 15th of May 1945. He is the 24th Duke of Braganza and the Successor to the Crown of Portugal. He is the son of Dom Duarte Nuno of Braganza and Dona Maria Francisca de Orleans e Braganza, Princess of Brazil.
The Duke of Braganza’s godparents were His Holiness Pope Pius XII and Her Majesty, Queen Amelia of Portugal, the wife of His Majesty King Carlos I of Portugal, assassinated by the republicans on the 1st of February 1908 and the mother of Dom Manuel II, the last reigning King of Portugal.
Titles and Official Styles
His Royal Highness, the Most Serene Lord, Duke of Braganza, of Guimarães and of Barcelos, Marquess of Vila Viçosa, Count of Arraiolos, of Ourém, of Barcelos, of Faria, of Neiva and of Guimarães, Sovereign of the Royal Order of Saint Isabel, Grand Master of the Order of Our Lady of Conception of Vila Viçosa and Grand Master by Birth of the Order of Saint Michael of the Wing and Judge of the Royal Brotherhood of
Saint Michael of the Wing.
Succession to the Crown of Portugal
On December 24, 1976 Dom Duarte's father, Dom Duarte Nuno died. Dom Duarte Pio succeeded as claimant to the Portuguese throne, thus becoming the 24th Duke of Braganza.
Dom Duarte Pio is the closest male-line relative to Dom Manuel II, the last King of Portugal. There are closer female-line relatives (who according to the Constitutional Charter of 1826 have succession rights), but none of these has Portuguese Nationality (which was required by the Constitutional Charter for succession to the Throne); none of these female-line relatives makes any active claim to the throne.
The Succession as Head of the Royal House of Portugal happened as follows:
a. Dom Pedro IV of Portugal, I of Brazil and brother of Dom Miguel, abdicated the Throne.
b. Dona Maria II, next in line of succession, succeeded to the Crown of Portugal. This line maintained the Throne until the 5th of October 1910, the date the Republican Regime was implemented in Portugal.
c. Dom Manuel II, last reigning King of Portugal died in exile without issue or legitimate brothers or sisters (+ 2 July 1932).
d. The closest collateral line was that of Dom Miguel, brother of King Dom Pedro IV. Thus, Dom Miguel’s son, Miguel Maria de Assis Januario became the legitimate successor in the Royal House of Portugal, by succession mortis causa of King Manual II.
e. While in exile, Dom Duarte Nuno, only male descendant of Dom Miguell II (Miguel Maria de Assis Januario) succeeded his father.
f. Upon Dom Duarte Nuno’s death in 1976, his son Dom Duarte Pio succeeded as Head of the Royal House of Portugal.
g. Because some considered that the line of Dom Miguel in exile was excluded by the Constitution of 1838, Dom Miguel II (Miguel Maria de Assis Januario) and King Manuel II signed an agreement known as the Pact of Dover by which the King recognised the line of Dom Miguel as legitimate in the succession to the Crown of Portugal.
h. However, this pact was totally unnecessary, because the Republican Constitution of 1911 revoked the Legal Order of the Monarchy in its entirety.
The Assessment concludes that:
a. Notwithstanding Portugal being a Republic, the rights of succession as Head of the Royal House of Portugal continue to be governed by International Customary Law.
b. The Portuguese State recognises that, according to the aforementioned rules of succession, the Royal House of Braganza and its Head, Dom Duarte Pio, Duke of Braganza are the legitimate successors of the Kings of Portugal.
On the 13th of May 1995, Dom Duarte of Braganza married Dona Isabel Ines de Castro Curvelo de Heredia. The royal couple have three of a family; Dom Afonso of Braganza, Prince of Beira, Dona Maria Francisca, Infanta of Portugal and Dom Dinis, 4th Duke of Porto.
The Legal Assessment of the Department of Legal Affairs of the Portuguese Foreign Office, dated 17 April 2006, established the rules of succession according to Customary International Law and Portuguese Constitutional Law, namely the Constitutional Chart of 1826, which governed succession until the fall of the Monarchy in 1910.
Speaker Notes
2011 IWINETC - Oporto
Portugal as a Wine and Culinary Destination
Jayme H. Simões
Speaker Notes
2011 IWINETC - Oporto
Cracking the American Market: The Battle for the Minds and Loyalty of the U.S. Consumer
Jayme Henriques Simões the agency president will walk you through the U.S. consumer market, and look at the approach for Turismo de Portugal, ViniPortugal, and SATA. At the end of this presentation you will find a new perspective on how to reach U.S. consumers. Experience is like conducting a symphony orchestra – the representation of the overarching brand to the consumer is the sound of many great individual brands and regions. The goal is to strategically promote them in harmony.
Manuel de Novaes Cabral
Speaker Notes
2011 IWINETC - Oporto
The dynamics between urban and rural wine territories: a competitive advantage
The vine and wine are factors that highlight and promote territories. In the rural territories that happens in an obvious way, considering the particular planning linked to its singularity. This is not, though, enough to follow the necessities and interests of contemporary forms of tourism. It does not offer tourists everything he looks for. This fact demands the establishment of new alliances in the territories, between the different agents related to its management and tourism in general. It also requires a dynamic interaction with the urban areas in its whereabouts, as these areas allow another type of tourism which can complete the offer in rural areas. It is necessary a reflection on the services offered by rural areas, maximizing these interactions, with the goal to retain the interest and attention of tourists, making them stay in a wider regional area, allowing more benefits for everybody involved.
Melba Allen
Speaker Notes
2011 IWINETC - Oporto
Is Champagne Loosing its 'Luxury Allure'?
Is the Champagne region still an important destination for wine tourism? Who actually goes to Champagne these days? Besides drinking champagne, what is there really to see? These are just a few questions that Melba Allen will discuss.
Paul & Merrill Bonarrigo
Speaker Notes
2011 IWINETC – Oporto
Texas Wine Tourism
Texas wine tourism is second only to Napa Valley. As an emerging wine producing area innovation, creativity and brand building is responsible for Texas Wine to outperform all other market segments. As the three time President of the Texas Wine Association and the Chair of the Texas Wine Marketing Committee programs have been developed to unify the industry and stimulate tourism.
Signe Meirane & Irina Sjomockina
Speaker Notes
2011 IWINETC – Oporto
Controlled Interaction
Creating website www.cetrassezonas.lv (fourseasons) we have created platform where people gather to learn, interact and share their experience connected with food while also learning through videos and cooking classes. Main goal - to be independent. Project that has been worked on almost a year before launching has succeeded in simple navigation which leads to satisfied readers.
Vasco d’Avillez
Speaker Notes
2011 IWINETC – Oporto
Wine in Portuguese Culture & History
Since the roman Empire Wine has played an important role in Portuguese culture and History. The roman influence was of great importance for the many indigenous Portuguese Vines, still existing in the country. Wine was important during the period of Portuguese discoveries and in the Portuguese Relationship with England throughout history. Still today wine is being promoted through peoples and countries histories and culture.