Malopolska 2026

Kraków . Małopolska . Poland | 24-25 March 2026

IWINETC 2026 Destination Kraków . Małopolska . Poland I 24 & 25 March 2026

About the conference About IWINETC

IWINETC is considered by many as the leading global event for the wine and culinary industry and we have 3 goals; provide you with the best education, the best business opportunties and the best networking events.

IWINETC 2026 took place in Krakow - Malopolska - Poland from 24 & 25 March. IWINETC 2027 TBA.

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Conference Hightlights

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Conference Talks

Registration (Network & Connect)

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24/03/2026

08:45 am

IWINETC Welcome Ceremony (Inspiration & Insights)

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24/03/2026

09:30 am

Anthony C Swift (+2)

Destination Malopolska (Grape Escape Desitinations)

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24/03/2026

09:45 am

Marcel Gawron

From Grape Escape to Smart Experience: Evolving Trends & Future Challenges in Wine Tourism (Research)

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24/03/2026

10:15 am

Roberta Garibaldi

Time for Coffee & Tea (Network & Connect)

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24/03/2026

11:00 am

From Vineyards to Visitors: Turning TikTok Views into Grape Escape Experiences (Branding & Marketing)

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24/03/2026

11:30 am

Terry Abromitis

The New Vintage: How AI is Rewriting Wine Stories (Inspiration & Insights)

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24/03/2026

12:15 pm

Peter Syme

Time for Lunch (Network & Connect)

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24/03/2026

01:30 pm

Airbnb Experiences Explained – Case Studies, Practical Implementations, & Approaches (Business)

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24/03/2026

03:00 pm

Judith Lewis

What Consumers Expect from Wine Tourism in Poland (Research)

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24/03/2026

04:00 pm

Wojciech Giebuta

Wine as a Passport: How to Build Global Brand Experiences (Branding & Marketing)

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24/03/2026

04:00 pm

Jamie Knee

Small Group Polish Wine Tours with Poland Culinary Vacations (Industry Presentation)

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24/03/2026

05:00 pm

Malgorzata Rose

Taste Czechia: Wine, Landscapes & Emotions of the Czech Winescape (Industry Presentation)

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24/03/2026

05:15 pm

Patrik Kubát

Targeting Today’s Taste Traveller: Who They Are & What They Want (Business)

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25/03/2026

09:15 am

Peter Syme

Establishing Sustainable Wine Tourism in Zagreb County (Branding & Marketing)

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25/03/2026

10:15 am

Ivana Alilović

Time for Coffee & Tea (Network & Connect)

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25/03/2026

10:45 am

How to Ensure your Website is Included in ChatGPT (Inspiration & Insights)

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25/03/2026

11:15 am

Judith Lewis

Beyond the Bottle & Plate: How Storytelling turns Culinary venues into Destinations (Branding & Marketing)

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25/03/2026

12:00 pm

Terry Abromitis

Savour this – Cambrils! (Culinary Destinations)

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25/03/2026

12:45 pm

Vadim Koryagin

Closing Plenary Session (Network & Connect)

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25/03/2026

01:00 pm

Anthony C Swift

Time for Lunch (Network & Connect)

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25/03/2026

01:15 pm

IWINETC B2B Wine Tourism Workshop (Business)

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25/03/2026

02:15 pm

Industry leading speakers

Iwona Gibas

Board member of the Małopolska Region

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Grzegorz Biedroń

President of the Małopolska Tourism Organization

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Marcel Gawron

Industry expert

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Peter Syme

Keynote Speaker

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Roberta Garibaldi

Keynote Speaker

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Judith Lewis

Keynote Speaker

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Terry Abromitis

Keynote Speaker

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Vadim Koryagin

Industry expert

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Jamie Knee

Industry expert

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Ivana Alilović

Industry expert

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Wojciech Giebuta

Industry expert

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Patrik Kubát

Industry expert

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Malgorzata Rose

Industry Presentation

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Sponsors & supporters

Media Partners

Premium Supporters

Supporters

About the conference

Conference Agenda

We are pleased to share the provisional programme of talks for IWINETC 2026, featuring an exciting ...

Speakers

Get ready to take your wine & culinary tourism business to the next level. Once again, IWINETC ...

Exhibitors IWINETC 2026

Meet and connect with the following wine tourism experience providers during the 2 day confernce an...

International Wine Tourism Conference (IWINETC)

Founded in Spain in 2009, the International Wine Tourism Conference (IWINETC) has now accommodated over 2,500 wine & culinary tourism professionals in 45 different countries throughout the world. Though opportunities for international networking, professional development, and world class industry information you will find that our conferences and workshops offer unique ways to discover grape escape destinations around the world. IWINETC is the destination for those involved in wine, gastronomy and tourism. So come along and share your point of view and gain from the experience of others.