Speakers – Malopolska 2026

A local government official with many years of experience. Since 2018 she has been a member of the Regional Assembly of the Małopolska Region. Since 2020 she has served as a Member of the Board of the Małopolska Region. She gained professional experience, among others, while working at the Nadwiślańska Tourism Agency (NAT), where she held the position of Deputy Director of the NAT Hotel in Ustroń. Actively involved in the socio-political life of the Małopolska Region. During the previous term of the Regional Board, she was responsible for culture, tourism, the (more…)

Since January 2019, President of the Małopolska Tourism Organization. Chairman of the Committee for Regional Development, Promotion, and International Cooperation, member of the Committee for Budget, Property, and Finance, and the Audit Committee of the Małopolska Regional Assembly. Historian, guide, tour leader, and local government official. He has served as mayor of Limanowa and councilor of the Limanowa City Council, among other positions. Co-organizer of the Solidarity structures and the Solidarity Citizens' Committee in 1989. Co-founder and (more…)

Marcel Gawron works at the Tourism Department of the Marshal’s Office of the Małopolska Region, contributing to the promotion of the region as an attractive and sustainable destination on international markets. A Portuguese language translator and licensed guide in Portugal, he specializes in cultural and wine tourism, including the wine regions of the Azores. He has worked in numerous hotels, including five-star properties, as well as for Qatar Airways, where he completed professional sommelier courses. A passionate cyclist, he enjoys showing visitors from around the world the beauty of discovering Małopolska by bike.

Peter is an ex-tour operator who ran adventure tourism operations in multiple countries. He now runs the world's largest community of tour operators with over 21k members. He consults with over 70 travel technology companies, ranging from the largest, such as Google, to small startups, and everything in between. Peter has previously spoken at IWINETC 2021 Porto, Portugal on Wine Tourism in 2041 and at IWINETC 2024 Plovdiv, Bulgaria on How to Use AI to Supercharge your Wine Tourism Business.

Roberta Garibaldi is a university professor. She conducts training and research activities to enhance territories, gastronomy and cultural tourism. She is responsible for many applied projects at the international level and has worked for many Ministries of Tourism and international agencies (including the World Tourism Organization and FAO). She was the CEO of the Italian National Tourism Board-ENIT during the Draghi government and Vice President of the OECD-Organization for Economic Cooperation and Development Tourism Committee. She is a keynote speaker (more…)

Judith is a renowned and in demand international MC, fractional CMO, keynote speaker, writer, trainer, blogger and digital media consultant. She specialises in applying strategic understanding of digital technologies to help businesses innovate and optimise their effectiveness within the new, networked communications environment. She has a specialised honours degree in psychology, a background in programming and law, and has over a quarter of a century of experience in digital marketing. She is a regular speaker and trainer around the world on AI, a field she (more…)

Terry Abromitis is a travel content creator, coach, and founder of Traveling Terry, where she inspires thousands to explore the world through storytelling and short-form video. With years of experience collaborating with global tourism boards and hospitality brands, Terry helps destinations harness the power of TikTok to reach and engage modern travelers. Her upcoming session, From Vineyards to Visibility: Turning TikTok Views into Winery Visitors, will demonstrate how wineries and wine tourism professionals can use authentic video storytelling to showcase their (more…)

Director of the Municipal Tourism Board of Cambrils. He leads tourism promotion strategies, product diversification, and the positioning of the city in international markets. With a solid background in tourism and a creative, technology-driven profile, he has worked on projects that combine innovation, local product development, and family, gastronomic, and sports tourism initiatives. Vadim champions digitalization, sustainability, and the promotion of local (km 0) products as key pillars to strengthen tourism competitiveness and enhance the visitor experience.

Jamie Knee, known to wine lovers as The Petite Wine Traveler, is an award-winning Wine Expert, International Wine Judge, and celebrated Wine & Travel Media Personality with over a decade of curating luxurious culinary and wine experiences around the world. Recognized among the Top 50 Most Influential Women in Wine Hospitality, she artfully blends cultural storytelling, education, and refined travel, from the vineyards of Tuscany to the windswept estates of California’s coast, to inspire deep connections through each pour and view. Her distinguished credentials (more…)

Ivana Alilović, the director of Zagreb County Tourist Board since 2019, had a professional journey that reflects a continuous commitment to leadership, innovation, and the strategic development of sustainable tourism. Her past is marked by a steady progression through roles that strengthened her expertise in destination management, strategic communication, and regional development – from high-level positions in the Ministry of Foreign and European Affairs of the Republic of Croatia, Ministry of Tourism and Sport of the Republic of Croatia, Ministry of (more…)

Wojciech Giebuta Sommelier, wine journalist, and oenotourism guide. He holds the International Higher Certificate in Wines and Spirits WSET. He has been professionally involved with wine since 1997. He has conducted wine-related training sessions for institutions such as the Collegium Medicum of the Jagiellonian University, Civitas University in Warsaw, as well as courses organised by the Wine House Club, with which he collaborates on a permanent basis. Between 2013 and 2023, he led workshops for students of the Intercultural Relations in Tourism programme at the (more…)

Patrik Kubát has long been involved in connecting the worlds of wine and tourism, with a focus on wine tourism and marketing. He is professionally associated with the National Wine Center and the national wine brand Vína z Moravy, vína z Čech (Wines of Moravia, Wines of Bohemia), where he contributes to the strategic communication of the wine sector and the development of wine destinations. His work also includes communication for the Wine Salon of the Czech Republic, a national wine competition and public tasting exhibition. A significant part of his work also involves working with wine events, their promotion and administration within the Wine Events Calendar, the largest database of wine events in the Czech Republic, as well as monitoring long-term trends in wine tourism.

Malgorzata Rose, also known by her nickname Sarna, is the founder and President of Poland Culinary Vacations, Inc., boutique tour operator based in the USA. She's originally from Poland and her 18 years old company is a result of her love and fervor for traveling and all that is Polish, including it's delicious cuisine and wine. She has had over 35 years of international voyaging—both for business and enjoyment—and a long and successful career in the fields of sales and marketing. This strong background allowed her to create unique and memorable culinary and wine vacations to various regions of Poland. Growing up in Poland, she would often cook with family and friends, using recipes from her grandmothers and ingredients from their gardens, to make food for traditional holidays, parties and weddings.