Ashika Mathews

I trained as a winemaker and did a harvest in Rioja at CVNE and Contino before managing a 10ha property in Bordeaux for 3 vintages. Then I returned to the UK and ran the IWC, I worked for Jancis Robinson for 2 years before becoming a wine buyer for a large on-trade wholesaler before becoming a fine wine buyer / trader. I now have my own wine school organising events, tastings, courses and trips - and I am a WSET accredited teacher to Level 3.

Ashika delivered a talk titled:

A Lasting Impression

Although it is easy to seduce people when you take them to beautiful places and taste wines with them, how do you keep that memory alive once they are back home and keep them engaged with that region? Focus on trading up and staying there...

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