2011 IWINETC – Oporto
Cracking the American Market: The Battle for the Minds and Loyalty of the U.S. Consumer
Jayme Henriques Simões the agency president will walk you through the U.S. consumer market, and look at the approach for Turismo de Portugal, ViniPortugal, and SATA. At the end of this presentation you will find a new perspective on how to reach U.S. consumers. Experience is like conducting a symphony orchestra – the representation of the overarching brand to the consumer is the sound of many great individual brands and regions. The goal is to strategically promote them in harmony.