Miguel Lecuona

Miguel Lecuona is a sales and marketing guide for the wine industry, with clients in Texas, Virginia, New York, and Bordeaux. With 15 years of executive leadership and training in smartphone, retail and loyalty marketing, and 8 years of wine industry experience including an MBA in wine marketing from INSEEC-Bordeaux, Miguel blends marketing strategy with a full array of creative services.

Miguel bridged a corporate marketing career to pursue and earn an MBA in Wine Marketing in France in 2008, at INSEEC-Bordeaux. While in Bordeaux, he worked harvest at Chateau Margaux and numerous chateaux on the Right Bank, and became a wine taster and
Photojournalist for the Union Des Grands Crus de Bordeaux. He has covered Bordeaux Primeurs at the very highest levels from 2008-2012, and is one of the top 100 most followed wine tasters on CellarTracker.com. He also holds wine education credentials from the Wine School of Philadelphia, Texas Association of Sommeliers, and the Court of Master Sommeliers. He is a jury panelist for the Texas Wine Journal, living in the Texas Hill Country.

Miguel delivered a talk at IWINETC 2015 titled:

National Tasting Room Survey - US Market Research Study>>

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