Paul & Merrill Bonarrigo
Speaker Notes
2011 IWINETC – Oporto
Texas Wine Tourism
Texas wine tourism is second only to Napa Valley. As an emerging wine producing area innovation, creativity and brand building is responsible for Texas Wine to outperform all other market segments. As the three time President of the Texas Wine Association and the Chair of the Texas Wine Marketing Committee programs have been developed to unify the industry and stimulate tourism.