Peter Syme

Peter is an ex-tour operator who ran adventure tourism operations in multiple countries. He now runs the world's largest community of tour operators with over 21k members. He consults with over 70 travel technology companies, ranging from the largest, such as Google, to small startups, and everything in between. Peter has previously spoken at IWINETC 2021 Porto, Portugal on Wine Tourism in 2041 and at IWINETC 2024 Plovdiv, Bulgaria on How to Use AI to Supercharge your Wine Tourism Business.