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  • 2015 La Champagne, France Speakers
  • Sophie Lacressonniere

    April 20, 2015 •

    By winepleasures

    Sophie Lacressonniere is Marketing Director at Atout France, the France Tourism Development Agency.

    After graduating from the Chambery Business School in 1998, she begins her career at Maison de la France’s London office as a market analyst. In 2001, she heads to New York where she thrives as a marketing coordinator before taking charge of the Product Marketing Department. As such, she successfully implements niche-marketing strategies including major online campaigns.

    In 2005, Sophie’s career takes a turn when she joins Maison de la France’s Tokyo office as Travel trade Manager. The discovery of Japan’s culture is a real eye opener and a source of inspiration for Sophie.  Workshops, trade shows and special events are all part of the array of actions she will implement in order to gain market shares on this very competitive market. In 2007, Sophie is promoted to Deputy Director of the Japan office where she puts all her energy in making France a top-of-mind destination for Japanese tourists.

    In 2010, Sophie is promoted to Marketing Director for Atout France. Now based in Paris, she is responsible for the promotion of France as a tourist destination worldwide. As such, her primary focus is to grow France’s revenues in terms of tourism, therefore making wine tourism a key aspect of her job.

    Sophie delivered a talk at IWINETC 2015 titled:

    Vignobles & Découvertes – The Story So Far>>

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International Wine Tourism Conference

Founded in Spain in 2009, the International Wine Tourism Conference has now accommodated over 700 wine tourism professionals in 45 different countries throughout the world.

Though opportunities for international networking, professional development, and world class industry information you will find that our conferences and workshops offer unique ways to discover grape escape destinations around the world.

IWINETC is the destination for those involved in wine, gastronomy and tourism. So come along and share your point of view and gain from the experience of others.

Past Conferences

  • 2011 Porto, Portugal: Speakers
  • 2012 Perugia, Italy
  • 2013 Zagreb, Croatia
  • 2014 Tbilisi, Georgia
  • 2015 Champagne, France
  • 2016 Barcelona, Spain
  • 2017 Sicily, Italy
  • 2018 Budapest, Hungary
  • 2019 Basque Country, Spain

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