With a background in broadcast and real estate, I launched WINEormous in 2009 with the idea of telling the stories of winemakers and winery owners. My father was in hotel management, so I grew up around food and wine. I am now a member of the International Food Wine and Travel Writers Association and travel the world writing about food and wine.

Tom will be delivering a talk titled:

The Dos & Don’ts of Wine Tourism

As a wine tour operator for nearly five years, I have learned a lot about the wine tourism industry. I have met and visited with my guests as well as winery owners and winemakers and have gained a great deal of insight along the way. I will cover what you need to do as an operator to make your guests comfortable and want to come back for a repeat experience. I will also tell you what you need to avoid doing. There are also crucial elements you need in place as a winery to make your guests feel welcome and want to come back again and again. Social media is a key factor and I’ll go into ways of keeping your customers engaged. Establishing and maintaining an e-newsletter is also essential, and I will cover that, too.