An Analysis of Wine Tourism Life Cycle Stages in Washington State

The purpose of this research was to investigate efficacy of wine tourism in Washington state using Butler’s Tourism Area Life Cycle Model (TALC). This exploratory study outlines practices and strategies of Washington state wineries and wine regions attributable to the stages in the TALC and highlights the various tactics developed to stave off stagnation. The focus is a combination of theoretical and practical research.

11:00 am - 11:45 am
Margit Room
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