Branding through the Delivery of Sustainable Wine Experiences

  • 12:15 pm - 12:50 pm
  • Vintage 1963
  • Branding & Marketing

Branding through the Delivery of Sustainable Wine Experiences

Follow the evolution of a Sustainable Winegrowing Certification Program from vineyard to bottle, and now winery experiences in an emerging wine region. Examine their use as an extension of the winery brand within the context of local and global marketing.