Chinese Consumers’ Experience with Wine and Wine Tourism

  • 3:15 pm - 4:00 pm
  • Saturnia
  • Research

Chinese Consumers’ Experience with Wine and Wine Tourism

My study hinges on consumer taste and cultural consumption, which are related to the Chinese market, consumers and visitors traveling to Australian wineries. This study aims to apply the theories of Pierre Bourdieu (habitus and taste) and the traditional Chinese cultural concepts (mianzi and guanxi) into the research; investigate Chinese experiences with Australian winery tours; to explore the cultural and class influences on their experiences. This case study provides implications for both wine and tourism industries inside or outside Australia and China.