Branding & Marketing

Cultural Events in Wineries – a Potential for Brand Development.

A wine tourism experience, apart from visiting the vineyards and wineries accompanied by a wine tasting, may also include a participation in a cultural event. Often those events might be the principal motive for someone to decide on a visit. This session examines the impact cultural events may have on the brand visibility and perception.

03:00 pm - 03:45 pm
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