Evolution of Winery Destination Marketing
. A Case Study: Wineries of Niagara-on-the-Lake, Canada

  • 11:00 am - 11:45 am
  • Oceania
  • Branding & Marketing

Evolution of Winery Destination Marketing
. A Case Study: Wineries of Niagara-on-the-Lake, Canada

Follow the evolution of a winery destination marketing collective established in 1980 by founding family wineries of an emerging wine region. Traditional destination marketing tactics and collaboration to drive shoulder season visitation to member wineries has now evolved to prioritize brand identity and positioning as a premium wine destination.