Branding & Marketing

Leveraging Facebook, Twitter & Instagram for Wine Tourism

Sometimes it can seem difficult to wade through everything and identify what the best solutions for the wine travel and tourism business might be in social media. Using examples from travel and tourism businesses, this session will walk you through what others have successfully done and what you can do without investing too much time and money. We will cover Facebook organic reach, styles and posts as well as paid options and how they perform, Instagram (part of Facebook) options when organically only certain accounts can add clickable links, and Twitter and whether it is still worth investing in.

11:30 am - 12:15 am
Auditorio Maria de Maeztu
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