Service Mapping for Wineries and Cellar Doors: Lessons from Australia

Cellar door service experiences are the core attraction of wine tourism and the need for outstanding service in a beautiful setting is well recognised in the wine industry. Cellar door service mapping has the potential to generate product loyalty and subsequent wine sales and exports. This presentation will detail the research findings from two Western Australian wine regions.

11:30 am - 12:15 am
Sala Avenida
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