Branding & Marketing

Take your Kids to Wine Country

Families that play together, stay together, and many modern parents are reluctant to change their imbibing and travel habits once the nippers arrive.  Savvy wineries and wine regions have realised that the family market is good for business – both now and in the future – and created innovative products and experiences to cater for this growing market (which can also include the grandparents). Explore the family-friendly trails that traverse wine country and be inspired to create your own innovative experiences, or extend your client base and put together packages that appeal to this lucrative market. Workshop.

02:30 pm - 03:15 pm
Lánchíd Room
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