Branding & Marketing

The Importance of Media in Wine Tourism

If you build it they will come – if they know about it. A key plank in any tourism marketing strategy has to be dealing with media, whether that’s traditional print and broadcast media, or influencers on social media. Felicity Carter will discuss with case studies low- to no-cost ways to get media attention, from crafting a perfect pitch through to leveraging media relationships.

11:00 am - 11:45 am
Auditorio Maria de Maeztu
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