Branding & Marketing

How to Thrive in the New Tourism Economy

Wine tourism is moving out of the cellar door and into the world of experiential tourism, where people want to be surprised and delighted by authentic experiences. Felicity Carter, editor-in-chief of Meininger’s Wine Business International,  looks at international trends in tourism and what they mean specifically for the wine tourism industry, and how they can be built into even the smallest wine tourism venture.

11:30 am - 12:15 pm
Budapest Ballroom
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