Turn Your Staff Into Your Best Advocates

  • 11:00 am - 11:45 am
  • Saturnia
  • Professional Development

Turn Your Staff Into Your Best Advocates

Staff are the key to a successful wine tourism experience, whether they work in the cellar door or in marketing. But too often, staff training is limited to giving staff members information on the wines they’re selling and nothing more. Felicity Carter presents case studies of wine businesses that have improved their bottom line – and their visitor satisfaction – with better staff training.