Website Optimisation and Digital Marketing for Dummies in the Wine Tourism Industry
Increasingly business owners are expected to not only be experts in their own field but also experts in commissioning and optimising their digital presence. In this session we’re going back to basics with a structured approach to what you need to know from what’s important for your business with regards to your web design through to what and how to optimise. This session will be fairly intense but will leave you with the knowledge and access to he tools you’ll need as a business owner in the wine and culinary tourism industry to ensure that your agency partners are doing what you need (and with digital marketing, do them yourself). This session will basically be a crash course introduction to digital marketing with a significant amount of material to take away and use later but Judith will walk you through each step, with clear actions for each stage and a cheat sheet at the end to help you create a website brief, ensure you communicate with developers effectively, know what’s important, what’s not, and what’s possible, plus resources for staying up to date with all things digital.