Post-Covid Website Optimisation and Digital Marketing in the Wine Tourism Industry
Covid has driven many people and businesses towards an online-only existence. With many companies forced to produce content, design websites, manage them and market them on their own, how can a small company compete effectively against a large company? What are the essentials of what a company needs to know and deal with digitally and how do you find a genuine partner for your digital efforts? Is video better than written content? How do you offer content for a fee without Google finding it and sharing it with the world for free?
In this session, we’re going back to basics with a structured approach to what you need to know from what’s important for your tourism business with regards to your web design through to what and how to optimise. This session will be fairly intense but will leave you with the knowledge and access to the tools you’ll need as a business owner in the wine and culinary tourism industry to ensure that your agency partners are doing what you need (and with digital marketing, do them yourself). This session will basically be a crash course introduction to digital marketing with a significant amount of material to take away and use later but Judith will walk you through each step, with clear actions for each stage and a cheat sheet at the end to help you create a website brief, ensure you communicate with developers effectively, know what’s important, what’s not, and what’s possible, plus resources for staying up to date with all things digital.