What do Luxury Travellers Want on a Wine & Food Tasting Tour? Defining the Luxury Traveller of Today 

  • 9:30 am - 10:15 am
  • Saturnia
  • Research

What do Luxury Travellers Want on a Wine & Food Tasting Tour? Defining the Luxury Traveller of Today 

The aim of the talk is to explore the concept of luxury wine tourism experiences and to understand the perceived importance of these specific type of experiences and markets to wine tourism businesses and to the destinations where they are located in. Experiences involving local products, such a wine and gastronomy are critical for the tourism sector and they have been growing in the last decade becoming key for increasingly demanding consumers.