We are absolutely thrilled to announce Peter Syme, a prominent figure in travel technology and consulting for tour operators and travel agents, as our second confirmed keynote speaker for the International Wine Tourism Conference (IWINETC) 2026!
Peter will share his extensive knowledge and experience at IWINETC 2026, scheduled for March 24-25 Krakow – Malopolska – Poland delivering a talk titled: The New Vintage: How AI is Rewriting Wine Stories
Wine and wine tourism has always been about stories, of the land, the people, and the craft. Today, those stories are being told in new ways. Artificial Intelligence is no longer a buzzword; it’s reshaping how travellers discover, taste, and connect with wine. The cellar door, once limited to a physical place, is becoming a digital gateway. The question is: will AI enhance the magic of wine tourism, or dilute it?
Peter is an ex-tour operator who ran adventure tourism operations in multiple countries. He now runs the world’s largest community of tour operators with over 21k members. He consults with over 70 travel technology companies, ranging from the largest, such as Google, to small startups, and everything in between.
IWINETC 2026, will be held in the historic city of Krakow at the Park Inn Hotel, promising a dynamic and enriching experience for all attendees.
To register for IWINETC 2026, please visit this Registration Link>>
