The Diputación Foral de Álava has among its powers the promotion of tourist attractions in the province, the improvement of infrastructures and services aimed at visitors, and the training and qualification of workers of companies in the sector. It also promotes the launch of new tourism products through various programs. Wine is our business card all over the world. Wine tourism and enogastronomy are therefore fundamental axes of the tourism strategy of the institution with the Rioja Alavesa region as its maximum exponent. Rioja Alavesa, one of the three subzones in which the Rioja Qualified Designation of Origin (DOC Rioja) is divided, has nearly 300 centuries-old and avant-garde wineries that have been producing wines of recognized international prestige for centuries. Its offer is completed with a well-preserved landscape and medieval villages. Ayala, and its wineries of txakoli, a high quality white wine, are the second focus of wine tourism in Álava