Speakers – Malopolska 2026

Get ready to take your wine & culinary tourism business to the next level. Once again, IWINETC brings together an outstanding lineup of keynote speakers and industry experts who will ferment your thinking, spark fresh ideas, and provide practical takeaways and tools you can apply immediately—whether you work in the private sector, public agencies, or nonprofit organizations.

Meet the four keynote speakers you’ll hear at this year’s event—in no particular order. Additional industry experts, along with the provisional conference programme, will be announced by 2 January 2026.

Judith Lewis

Keynote Speaker

Judith is a renowned and in demand international MC, fractional CMO, keynote speaker, writer, trainer, blogger and digital media consultant. She specialises in applying strategic understanding of digital technologies to help businesses innovate and optimise their effectiveness within the new, networked communications environment. She has a specialised honours degree in psychology, a background in programming and law, and has over a quarter of a century of experience in digital marketing. She is a regular speaker and trainer around the world on AI, a field she (more…)

Peter Syme

Keynote Speaker

Peter is an ex-tour operator who ran adventure tourism operations in multiple countries. He now runs the world's largest community of tour operators with over 21k members. He consults with over 70 travel technology companies, ranging from the largest, such as Google, to small startups, and everything in between. Peter has previously spoken at IWINETC 2021 Porto, Portugal on Wine Tourism in 2041 and at IWINETC 2024 Plovdiv, Bulgaria on How to Use AI to Supercharge your Wine Tourism Business.

Roberta Garibaldi

Keynote Speaker

Roberta Garibaldi is a university professor. She conducts training and research activities to enhance territories, gastronomy and cultural tourism. She is responsible for many applied projects at the international level and has worked for many Ministries of Tourism and international agencies (including the World Tourism Organization and FAO). She was the CEO of the Italian National Tourism Board-ENIT during the Draghi government and Vice President of the OECD-Organization for Economic Cooperation and Development Tourism Committee. She is a keynote speaker (more…)

Terry Abromitis

Keynote Speaker

Terry Abromitis is a travel content creator, coach, and founder of Traveling Terry, where she inspires thousands to explore the world through storytelling and short-form video. With years of experience collaborating with global tourism boards and hospitality brands, Terry helps destinations harness the power of TikTok to reach and engage modern travelers. Her upcoming session, From Vineyards to Visibility: Turning TikTok Views into Winery Visitors, will demonstrate how wineries and wine tourism professionals can use authentic video storytelling to showcase their (more…)

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