Speakers – 2015 La Champagne, France

Allison Markin has nearly twenty years of experience in communications, having worked in the worlds of marketing, media relations, crisis communications and writing. She is an early adopter of social media and brings her years of skills in traditional media to the new frontier of online engagement marketing through her company, All She Wrote, focusing on digital strategies and product development in wine tourism. She is a strategic thinker and storyteller, an avid community volunteer, loves to teach and tell the story of how All She Wrote began with a single tweet: "Will work for wine."

Allison delivered a talk at IWINETC with co-presenter Beth McMahon titled:

Marketing a Cool Climate Country>>

Unfortunately, the speaker notes have been lost  enroute to the cool climate country of Canada. The video shown during the talk is however, safe on YouTube so click on the above link to view the video.

I graduated from Plumpton College in Viticulture and Oenology and worked as a winemaker in Rioja and Bordeaux. I then ran the International Wine Challenge before working for Jancis Robinson for a couple of years. I then became a fine wine buyer for several years before starting London Love Wine - a wine school and events company. I host tastings and give presentations to the public, for private and corporate clients and teach WSET courses. I am also a Master of Wine student.

Ashika delivered a talk at IWINETC 2015 titled:

Tourism in the English Sparkling Wine Industry>>

Beth McMahon: After ten years heading up organic agricultural organizations, Beth McMahon exchanged her pitchfork for a wine glass and joined the Canadian Vintners Association in 2013. In her role as Vice-President, Government and Public Affairs, she has a diverse range of responsibilities—from regulatory issues to social responsibility advancement to grant writing and project management. Beth was the lead in developing the new Canadian Wine Industry International Trade Strategy (2014), and is the coordinator for the current domestic branding and market strategy process. She lives in Ottawa with her husband and two daughters.

Beth delivered a talk at IWINETC 2015 with co-presenter Allison Markin tilted:

Marketing a Cool Climate Country>>

Unfortunately, the speaker notes have been lost  enroute to the cool climate country of Canada. The video shown during the talk is however, safe on YouTube so click on the above link to view the video.

Working for the Reims Tourist Office since 2011, previously, has worked in various positions including sales and press relations or engineering. Currently in charge of Promotion at the Reims Tourist Office.

Camillle will be delivering a talk at IWINETC 2015 titled:

Reims Economic & Tourist Capital of the Champagne

45 minutes away from Paris and only 30 minutes from the Roissy Charles de Gaulle airport, Reims is the perfect place for your excursions, business and wine events. Come and discover its treasures: impressive UNESCO heritage sites, world famous Champagne cellars and its fabulous vineyards. Summer and winter events make it an attractive place to visit all year round. The Tourist Board Reims Champagne is here to inform and assist you in the organization of travel programmes to our bubbling destination.

Cecilia has a BA in Art History from the University of Barcelona and Master in Cultural Management from the UB. She has worked in various companies and entities related to culture and cultural tourism (Agora Serveis Culturals, A FAD, FAD artesans i artistes, Associació d'Exalumnes d'EINA or Design History Foundation among others). Since 2010 she is the head of communications and wine tourism at Museum of the Wine Cultures of Catalonia - VINSEUM, Vilafranca del Penedès, Spain.

Cecilia delivered a talk at IWINETC 2015 titled:

Renovating A Wine Museum – Not A Straightforward Project!>>

Christian Bruyen has been the president of The Marne Tourism Board for 14 years and vice-president of the Marne General Council in charge of tourism and environment.

As vice-president of the General Council, he launched the Marne tourism development strategy, aiming at focusing its financial investments on the main priorities : accomodation, biking, champagne, history, etc.

He also is a mayor of the City of Dormans and president of the Dormans tourism office. As mayor of Dormans, Christian is very much involved in historical tourism, especially in the First World War rememberance. He is in charge of the coordination of the Marne events for the centenary in the General Council.

Christian Bruyen is also president of the  Champagne Convention Bureau created by the General Council and the cities of Châlons, Epernay and Reims to promote MICE activities in the Marne.

He  is also a member of the board of the Montagne de Reims Natural Park and a member of the association in charge of the management of the Unesco candidacy for the Champagne area.

Christian delivered a welcome specch to conference delegates in the opening Plenary Session on day 1 of IWINETC

La Champagne, a Sparkling Wine Tourism Destination.

Christopher Walkey is a multi award winning social media speaker and regular columnist in national trade magazines in the UK. He is founder of Glass of Bubbly which has launched an internationally read magazine on the back of a successful social media campaign.

Christopher deliverd a talk at IWINETC 2015 titled:

Digital & Social Media in the Sparkling Wine Industry>>

Elodie Bier has been a member of the Champagne-Marne Tourism Board since 2013. She is in charge of the animation of several touristic networks, such as Vignobles & Découvertes (a French quality label awarded to professionals in the field of wine tourism), the Young Talents of Tourism and of champagne (a local operation aiming at promoting young tourist entrepreneurs or winemakers) and the Greeters in Champagne (inhabitants who welcome visitors to show their city as a friend would do). In this context, she is a member of the national federation of the Greeters of France.

Elodie delivered a talk at IWINETC titled:

Young Talents in Champagne!>>

Co-owner of Wine a’More Travel Agency, economist, sommelier, WSET advanced sales specialist.I have spent more than 20 years in sales and marketing of different food products and services, mostly wine. International sales, key account management and business development are my key fields of activities. I have worked as export sales manager at one of Hungary’s top wineries, Royal Tokaji and participated in international wine marketing projects.

Gabriella delivered a talk at IWINETC 2015 titled:

The Country Of Diversity - Hungary>>

Gail Thornton, Program Director @ Southbridge Wine Programs

For more than a decade Gail has organized high-level wine focused program visits to Chile among other countries in South America. From 2007 to 2012, Gail worked to promote Chile’s wine tourism industry via Wines of Chile (WoC), Chile’s wine industry promotion agency committed to promoting the quality and image of Chilean wine throughout the world. Among other initiatives at WoC, Gail launched WoC’s Wine Tourism Program, helped organize the inaugural Workshop for Wine Tourism in Chile, the World Carmenere Competition in 2009, and the 2010 World’s Best Sommelier Competition in Santiago in addition to organizing visits to Chile for opinion leaders, specialized press, sommelier groups and wine buyers.

Gail has recently joined forces with Santiago based The Southbridge Group to launch Southbridge Wine Programs, which focuses on providing exclusive wine visits to Chile and other South American wine making countries for wine enthusiasts from all over the world. This will be Gail’s second presentation at the International Wine Tourism Conference.

Gail delivered a talk is titled:

Wine Tourism in Chile – A Growing Opportunity>>

George Samanishvili is a Chairman at National Wine Agency / under the ministry of Agriculture of Georgia. Born on January 2, 1977. In 1999 he graduated from the University of Burgundy, Institute of Vine and Wine, granted the National Diploma in Enology (Diplome National d’OEnologue). In 1999 he continued his studies in France - Bordeaux University Law Faculty of “Vine Viticulture Management, Economics and Law Master of Science program, where he achieved Master's degree. Worked as a Winemaker in France, Burgundy, Provence, Alsace regions. He worked on the project named “Georgian brandy” In the Charente region of the city of Cognac, based on international and national law. Wine expert,  Founder and member of the " Young Winemakers Union" and "Wine Club", the member of national and international tasting competitions Party, holds Wine and Spirits Education Trust (Advanced) certificate, Reading lectures, wine courses, wine-tastings, grape-growing regions of the world wine industry topics. Is head lecturer of “TSINANDALI WINE SCHOOL”.

2001-2007 he worked at the French group Pernod Ricard-'s "Georgian Wine and Spirits Company" in quality assurance department as a head of the main wine-making positions. 2008-2009 he worked at the “Department of Vine and Wine” - “NWA" deputy chairman, 2009-2010, he was the Executive Director of the company - "Tiflis Cellar.

George delivered a talk at IWINETC 2015 titled:

Georgia Cradle of Wine>>

Helen Edwards joined the South Australian wine-growing clan in 1993 when she and her partner John planted a vineyard high in the Adelaide Hills near the village of Hahndorf. From day one they knew they were facing an extraordinary opportunity. Twenty year later their family business includes a winery, cellar door and restaurant that is a 'must visit' destination for lovers of Australian food and wine. Helen is past Chairman of the Adelaide Hills Wine Region and currently Chair of the Adelaide Hills Tourism Committee.

Helen delivered a talk at IWINETC 2015 with co-presenter Jane James titled:

Integrated Interpretive Planning A Winner For South Australian Wine Tourism

Hilarie’s passion for wine began in the 1970’s while in the European hospitality industry.

In 2003 she began her wine career in earnest in her native British Columbia, Canada, working in the vineyards, cellars and tasting rooms of several wineries. In 2004 she acquired her certificate from the Court of Master Sommelier.

A stint with Anderson & Son Winebrokers in Penticton, B.C. expanded her knowledge of world wines and marketing.

Next stop, Washington State and Maryhill Winery; “Washington States’ Winery of the Year”! As their Resident Sommelier, Hilarie provided staff education and training in addition to assisting in the tasting room and wine club.

Hilarie currently brings her experience and enthusiasm to California where she was instrumental in the start up and staff training for Europa Village in Temecula Wine country and wine education for Miramonte Winery and Wilson Creek. She consults with winery owners to develop well trained, educated teams and speaks about wine at consumer events such as the San Diego International Wine Show.

In addition, Hilarie contributes wine related articles to several websites including Wine Folly.com and was honored to be awarded the 2013 Emerging Writer Scholarship from IFWTWA - the International Food, Wine and Travel Writers Association.

CSW - Certified Specialist of Wine
FWS - French Wine Scholar, French Wine Society & Wines of France
Certificate from the Court of Master Sommelier
CIVP Certified Provence Instructor
BIVB Ambassador of the Wines of Bourgogne
2013 Emerging Writer Scholarship Award, International Food, Wine and Travel Writers Association

Hilarie delivered a talk at IWINETC 2015 titled:

Promoting Your Wine Tourism Business Through Sales, Service & Knowledge>>

Emeritus Professor Jane James ran the very successful tourism degrees at Flinders University, South Australia for 17 years, and has a strong background in interpretation research (storytelling). She is Director of JayTalk Consulting specialising in interpretive planning and training, sustainable tourism product and experience development and site interpretation. The South Australian tourism industry has recognised her ‘Outstanding Contribution by an Individual’ (Winner 2009) and her ‘Tourism Education and Training’ (Winner 2012). She believes in telling your story - really well.

Jane delivered a talk at IWINETC 2015 with co - presenter Helen Edwards titled:

Integrated Interpretive Planning A Winner For South Australian Wine Tourism

Dr. John E. Hudelson is assistant professor of Global Wine Studies at Central Washington University’s World Wine Program in Ellensburg, Washington. John has worked as a Viticulture researcher at Cornell University's Hudson Valley Agricultural Experimental Station, served as V.P. of Operations for the Hudson Valley Wine and Grape Association, been the wine chemist of a large U.S. winery, and taught at several colleges in the Northeast United States. He is the author of Wine Faults: Causes, Effects and Cures published by the Wine Appreciation Guild which was deemed “One of Fourteen Cool Products” by Wine Business Monthly Magazine in 2011. John has been a vineyardist for the 24 years and is co-owner of North River Methode Champenois Wines. Having lived and worked in Europe, Africa, South America, and the United States, John has acquired a global view of the world, and of wine and the wine industry.

John will be delivering a talk titled:

East, West and Middle: Approaches to Sparkling Wine Tourism

Methods for attracting visitors to sparkling-wine tasting rooms vary greatly around the globe. Tasting rooms may reflect local culture or a global appeal. This paper compares methods for the marketing and presentation of sparkling wine in the USA, Hungary, Republic of Georgia, and cradle of effervescence, Champagne. Such a comparison distinguishes regional attributes from global aspects and their respective economic success.

Born in 1975 into a family of artist’s in Santa Fe, NM, John grew up with creativity. He went on to study to be a visual artist completing his Master’s degree in Fine Art at the Surikov Institute in Russia. John came to Caucasus Georgia first in 1995 but decided to move their in 1998 to paint and collect rare Georgian folk songs, during such expeditions he was discovering the wide variety of Georgian wines and cuisine, which led to the founding of a small boutique winery called Pheasant’s Tears in 2006 followed by several wine focused restaurants then eventually, Living Roots in 2012 a Wine Tourism enterprise focused on the wine, food, and culture of Georgia, John travel’s extensively world wide offering talks and workshops on artisanal wines,food traditions and wine tourism.

John will be delivering a talk titled:

Sustainable Wine Tourism: Celebrate & Strengthen Diversity of Local Traditions

A wine tourist is a seeker of local and rare wines and traditions, in their authentic forms and within their local cultural context. An exceptional wine tourism company fosters this curiosity in their guests to inspire bearers of local wine traditions to continue to celebrate what makes their particular region’s wine heritage and terroir unique. This talk will give specific case examples from multiple wine destinations from different continents of how, wine tourism directly through business and media has positively influenced, developed and nurtured local traditions; including wine styles, fermentation methods, use of indigenous varietals, and even cuisine, to decorative elements of hotels and restaurants, and entertainment world wide.

Josefina Rosner McGuire born in Buenos Aires, Argentina 1957. The happy mother of eight children, a born entrepreneur and ideas person. Living in Mendoza wine region since 2001. Managing director of Josefina Rosner Wine | Web & Communication, a company that is dedicated to developing projects in connection to wine tourism industry and local and international wine tourism. Our company won the Great Wine Capitals "Best of" Mendoza 2014 Gold Award.

Josefina delivered at talk at IWINETC titled:

Argentina, a wine-making country, its wineries and services>>

After 15 years of international career that has led her to work in international marketing and international recruitment in Europe and Asia, Laurence made the choice to return to Burgundy in 2001. She co-developed two companies, a wine store coupled with a wholesale business in Dublin, then a guide and online magazine about Burgundy. At the same time, she was teaching marketing at ESC Dijon. After 6 years in the marketing department, she has recently joined the School of Wine and Spirits Business where she teaches wine-tourism and culinary tourism. Her expertise relates more particularly to the marketing of wine, and the situation of wine-tourism in Burgundy and in Beaujolais. Trilingual, she has graduated from ESCP Europe and holds an MSC in in International Business and a Diplomkauffrau.

Laurence delivered a talk titled:

How Can Wine Tourism Reinforce The Attractiveness Of Jura

I am a WSET certified wine writer and have a blog highonwines.com where I cover all wine related events in India, new launches, wine festivals, food& wine pairings etc. I have contributed more 15 articles in the " Know Your Wine" section of Indian Food Freak one of the most well know websites with a huge readership, where I have written on French, Italian , Austrian, South African and Indian wine. I speak fluent Italian and am soon going to publish my research on "Wines of Umbria"

Lavina delivered a talk at IWINETC 2015 titled:

Potential For Wine Tourism In India>>

Miguel Lecuona is a sales and marketing guide for the wine industry, with clients in Texas, Virginia, New York, and Bordeaux. With 15 years of executive leadership and training in smartphone, retail and loyalty marketing, and 8 years of wine industry experience including an MBA in wine marketing from INSEEC-Bordeaux, Miguel blends marketing strategy with a full array of creative services.

Miguel bridged a corporate marketing career to pursue and earn an MBA in Wine Marketing in France in 2008, at INSEEC-Bordeaux. While in Bordeaux, he worked harvest at Chateau Margaux and numerous chateaux on the Right Bank, and became a wine taster and
Photojournalist for the Union Des Grands Crus de Bordeaux. He has covered Bordeaux Primeurs at the very highest levels from 2008-2012, and is one of the top 100 most followed wine tasters on CellarTracker.com. He also holds wine education credentials from the Wine School of Philadelphia, Texas Association of Sommeliers, and the Court of Master Sommeliers. He is a jury panelist for the Texas Wine Journal, living in the Texas Hill Country.

Miguel delivered a talk at IWINETC 2015 titled:

National Tasting Room Survey - US Market Research Study>>

Natalia Velikova holds a joint appointment between the Texas Wine Marketing Research Institute where she serves as the Associate Director, and the Department of Hospitality & Retail Management at Texas Tech University, where she works as the Associate Professor. Dr. Velikova teaches courses in wine marketing and wine tourism and conducts research in the area of wine consumer behavior, wine marketing, and wine tourism. Her research has been published in several academic journals and trade publications.

Kelly Virginia Phelan is an Associate Professor at Texas Tech University. She teaches marketing, tourism, event management and human resources. She recently served as a Fulbright Scholar and Visiting Professor at the University of Botswana. Her research focuses primarily on sustainable tourism development initiatives, particularly in sub-Saharan Africa, as well as event management, consumer behavior and marketing. Her research has been published in several academic journals and other mass media sources.

Nicholas (Nick) E. Johnston is currently pursuing his PhD in Hospitality Administration at Texas Tech University. He is a Graduate Instructor for the food service and management courses in the Hospitality and Retailing department. Nick conducts research in the areas of wine consumer behavior and marketing, tourism, sustainability, and culinary arts and education. In addition, he serves as the Treasurer for the Panhandle Chapter of the American Culinary Federation (ACF) Chefs de Cuisine.

Natalia delivered a talk at IWINETC 2015 titled:

First-Time versus Repeat Visitors: Different Types of Loyalty

Natalia will be publishing her findings in an upcoming journal.

Nic Myers is an avid traveler and wine lover who combined these passions in co-founding WineTourAdvisor.com. In the past he has worked as a lead designer in building growing social networks and online business platforms. Today he is committed to building the best resource online for travelers looking to connect with local wine around the world.

Nic delivered at talk at IWINETC 2015 titled: How To Find Wine Travelers Online

• Download: Bonus Resources
• Download: Speaker Slides
• Full video of the talk is available on WineTourAdvisor.com for registered business accounts

With feet-on-the-ground experience working on both US coasts and in Asia, Paul specializes in global tourism PR with a focus on telling compelling stories, garnering on-message media coverage and providing sound strategic communications counsel.

Prior to starting his own business, Upright Position Communications, Paul managed global public relations at Visa with a focus on the company’s travel and tourism business, utilizing their vast resources of spend data to emphasize the global impact of tourism to consumers, governments and the travel industry.

Prior to moving to the Bay Area in 2007, Paul lived in Singapore for 12 years, where he headed Visa's public relations operations for South and Southeast Asia, managing corporate communications strategies, agencies and messaging in India, Indonesia, Malaysia, Pakistan, Singapore, Thailand and Vietnam.

Paul’s strongest passion is in the area of travel and tourism. Throughout his career, he has specialized in public relations, public affairs and government relations around the economic impact tourism can make on an economy. Paul has worked closely with organizations like the United Nations World Tourism Organization (UNWTO) and Greenearth.travel. From 2008 to 2011, Paul served on President Obama’s Travel and Tourism Advisory Board (TTAB) and from 2005 to 2007, Paul was a board member of the Pacific Asia Travel Association (PATA).

He has a Bachelor of Science Degree in Journalism from the S.I. Newhouse School of Public Communications, Syracuse University, New York.

He currently lives in Mare Island, California located in the Napa Valley.

Paul delivered a talk at IWINETC 2015 titled:

Bringing Visitors Back: Lessons Learned From Natural Disasters>>

Philippe Harant is the director of The Marne Tourism Board and has been since 2008. A Graduated of the Paris Institute of Politics and of Sciences Com, he started working for an NGO involved in Public health. In 1999 he joined the Marne Tourism Board as a manager of a 5 year marketing strategic plan. As the director of the Marne Tourism Board he launched and managed the coordination of Champagne tourism and wine institutions in ordrer to have Champagne vineyards rewarded with the national wine tourism label "Vignobles et découvertes". The result was 450 wine tourism professionnals won awards.
He also coordinates the involvment of Champagne tourism and wine institutions in the national wine tourism cluster of Atout France and is also the representative of the Champagne Vineyard in the National Council of Winetourism Philippe is a member of the board of the national federation of department tourism boards. Since 2014, he is the treasurer of Itervitis France. Itervitis France is the French association representative of the European Cultural Itinerary "Itervitis" which aims at promoting both wine and culture.

Philippe delivered a talk at IWINETC 2015 titled:

Iter Vitis, The European & Cultural Brand Of Wine Tourism>> 

Rebecca loves Ontario and local edibles. She is lucky in her role as Executive Director for OCTA because it lets her explore this vast province connecting people across agriculture and tourism industries.

Rebecca is passionate about the interrelation between food, agriculture, tourism, arts and culture. In her culinary tourism development career, Rebecca has been instrumental in developing tourism products including Prince Edward County’s award winning Taste Trail and OCTA’s Feast ON program to name a few. Rebecca’s work now take her to destinations around the world to teach about developing local economies through “taste of place”.

Rebecca developed courses for George Brown College’s cutting edge Culinary Tourism Management program. She contributes her expertise to a variety of industry Boards including the CTC Brand Experience Advisory Committee, the Terroir Hospitality Symposium, and the Ontario Tourism Marketing Partnership Corporation to name a few.

Born and raised in Toronto, Rebecca spent her summers in Prince Edward County. In her grade 12 year of high school, Rebecca sailed on a 156-foot tall ship to 20 countries on two continents– an experience that rooted her passion for travel and adventure! She still splits her time between Toronto and PEC. Sharing in her adventures are her two sons – Jack and Liam, and her partner, Andrew Mackenzie.

Rebecca delivered a talk at IWINETC 2015 titled:

EAT(tm) - Developing a "taste of place">>

Regina Foisey, Senior Marketing Manager, started in the Ontario wine industry in 1995. Over the past 20 years she has worked in a retail setting at a wine shop; moved to a winery where she managed a tasting bar, and on site tours and events for visitors. She also assisted with harvest and vineyard management to gain a full 360 view of the winery setting. She moved to the Wine Council of Ontario 11 years ago and has worked to develop many of the programs running today for winery support such as retail training, secret shopper, sales training and educational tours for retail staff. She oversees many of the marketing components from advertising, website, printed materials, and research as well as the sustainable winemaking program for Ontario wineries.

Regina delivered a talk at IWINETC 2015 titled:

Supporting & Promoting Wine Country Tourism in Ontario Canada>>

Robin is passionate about all things wine and tourism, having spent the past 20 years working to promote the Australian wine industry.  Her experience has been gained in a variety of roles which culminated in her most recent position as CEO of Adelaide Hills Wine Region.

In 2004, shortly after joining the wine industry’s peak body, Winemakers’ Federation of Australia as Tourism & Business Development Manager, Robin received a prestigious Winston Churchill Fellowship to undertake a world study tour of wine regions, investigating innovative wine tourism operations that could be applied to Australian wineries.  Her findings were incorporated into a series of national wine tourism workshops and industry resources. Through her consultancy business Wine Tourism Australia Robin works with wine and tourism businesses developing wine tourism strategies, sales and marketing plans, coaching and training programs and providing strategic advice.  She also leads wine tourism study tours to South Africa on demand. A dynamic and entertaining presenter, she is regularly invited to share her knowledge as a conference speaker and facilitator across Australia and internationally.

Robin delivered a talk at IWINTEC 2015 titled:

How to influence visitors and win customers for life>>

Sophie Lacressonniere is Marketing Director at Atout France, the France Tourism Development Agency.

After graduating from the Chambery Business School in 1998, she begins her career at Maison de la France’s London office as a market analyst. In 2001, she heads to New York where she thrives as a marketing coordinator before taking charge of the Product Marketing Department. As such, she successfully implements niche-marketing strategies including major online campaigns.

In 2005, Sophie’s career takes a turn when she joins Maison de la France’s Tokyo office as Travel trade Manager. The discovery of Japan’s culture is a real eye opener and a source of inspiration for Sophie.  Workshops, trade shows and special events are all part of the array of actions she will implement in order to gain market shares on this very competitive market. In 2007, Sophie is promoted to Deputy Director of the Japan office where she puts all her energy in making France a top-of-mind destination for Japanese tourists.

In 2010, Sophie is promoted to Marketing Director for Atout France. Now based in Paris, she is responsible for the promotion of France as a tourist destination worldwide. As such, her primary focus is to grow France’s revenues in terms of tourism, therefore making wine tourism a key aspect of her job.

Sophie delivered a talk at IWINETC 2015 titled:

Vignobles & Découvertes - The Story So Far>>

Susan Lanier-Graham writes about food, wine and travel for Modern Luxury magazines, AAA Highroads, AAA Home & Away, So Scottsdale, Uptown Magazine, Luxe Beat Magazine, Fairmont Magazine and others. Her work is online at Marriott.com, AmericanExpress.com, AOL Travel, Fox News Travel, Hotels.com, Sofitel.com, Mapquest.com, IHG’s websites, Fairmont.com and others. Susan writes online at WanderWithWonder.com, is a certified California Wine Appellation Specialist and member of International Food, Wine & Travel Writers Association.

Susan delivered at talk at IWINETC 2015 titled:

Creating a Luxury Wine Experience>>

Tatiana Livesey graduated with a BSc and MSc in International Economics and Finance from the University of Amsterdam. Tatiana pursued a professional career within the investment banking industry having worked with Barclays Capital for 5 years in their Equity Capital Markets division. She has also completed the WSET Level 3 Advanced Certificate in Wines and Spirits with distinction. She has started Winerist in 2011.

Tatiana delivered a talk at IWINETC 2015 titled:

Wine & Food Travel Is Most In Demand>>

I have a degree in Hospitality from the Polytechnic Institute of Leiria (Escola Superior de Turismo e Tecnologia do Mar de Peniche) since 2010. I am a certified trainer by IEFP. I have a Masters in Marketing and Tourism Promotion since 2012 from the same institution. I am currently attending the 3rd year PhD in Business Administration - in Marketing and specializing in Tourism- Consumer Behaviour, at the University Fernando Pessoa in Porto. I began my professional activity at Eng. Acácio Calazans Duarte High school in Marinha Grande, as a teacher in professional courses related to hospitality during the academic year 2010/2011 until 2012/2013. In the academic year 2011/2012, I also joined the Professional School of Nazaré, as a teacher, teaching the subjects of Food Technology, Marketing and Tourism until present, where I also coordinate Hospitality and Event Management courses. Since 2012, I am also a teacher at the Polytechnic Institute of Leiria teaching Food and Beverage Management and Supply Management subjects in the Hotel Management course.

Vasco will be delivering a talk titled:

Helping Wine Tourism Providers & Institutions Meet Wine Tourist Expectations

This talk examines quantitative and qualitative research data collected from wine tourists in Portugal’s  Douro wine region in the first quarter of 2015 with the aim of discovering if wine tourist  choices are based one some key factors and attributes that need to be meet by wine tourism experience providers from Porto to Pinhao. Results and Conclusions will be presented. Towards the end of the session I will offer a list of do and don’ts for both tourism boards and for individual wine tourism experience providers to consider in their respective destinations.