IWINETC is the longest running global event for the wine and culinary tourism industry. The 2 day event (a day and a half of conference talks & a half day B2B Workshop) delivers thought provoking professional education, an extensive exhibition area to discover wine travel destinations and their wines, a focused business environment for tour operators to meet wine tourism experience providers and a chance to discover the wine tourism highlights of the host destination. Arrive early and get the best seats and meet our exhibitors and supporters.

In Catalonia you can journey through twelve designations of origin to discover a varied and attractive landscape, from vineyards beside the sea to others clinging the mountain sides. In Catalonia you can visit over 300 wineries, stroll amidst vineyards, enjoy a rich heritage, combine wine with gastronomy. Ideas to guarantee a unique experience for everyone all year round

Catalonia has a lot to offer to visitors from the beach to the mountains, but also on thegastronomical side. Damià will present the Wine & Culinary Tourism Strategy 2022 - 2027 which aims to make Catalonia a leading and prestige destination for wine tasting and tourism not just in the high season but all year round.

The sector is taking wine tourism outside the winery, to the territory, the landscape, the heritage, the cities. New experiences are emerging, in line with the lifestyle trends – e.g., sustainability, well-being, authenticate – and strongly connected with the place, the culture, the local community. This session will focus on these key trends and specifically show how all the actors in the wine tourism value chain can take advantage from them.

Network and connect during the IWINETC Coffee Break. Find the answer to the following question in the exhibition area. Which country has the oldest known wine-making facility?

In recent years, the growing importance of wine tourism has been obvious, both directly for wineries as well as for regional development and even the progression of worldwide tourism. At this stage of accelerated development, academic research is needed to create new industry standards. This session will present the results of wine tourism research aimed at identifying the most important criteria for wine tourism, as well as the best world practices in this area.

Wine Routes, wine trails, wine roads. It seems to be that every wine producing country or region has one. Each producing beautiful informative web sites and brochures but how well are they doing when it comes to attracting wine tourists to their destinations? This round table will present 4 active wine routes (Vayots Dzor Wine Route, Armenia, Wine Roads of North Greece, DO Empordà Wine Route and the Penedès Wine Route) each one highlighting what works well and not so well. Modetator: Ariadna Ribas Merino, Wine & Food Tourism Brand Manager – Catalan Tourist Board.

Chris Torres will be focusing on the marketing potential of user generated content for the wine and culinary tourism industry. By encouraging and curating user generated content, businesses can not only gather valuable feedback and insights from their customers, but also use it to showcase their offerings and attract new visitors. In addition to its potential for attracting new business, user generated content can also help to build trust and credibility with potential customers by providing authentic, unbiased perspectives on a business’s products or services. Chris will discuss ways you can utilise this content and show examples of successful campaigns

Light finger buffet lunch with a selection of beverages. A chance to network and connect with industry colleagues.

Artificial intelligence is not new. It has been around since the 1950s. However, 2023 is the year that impacts everyone in travel and tourism.  We will discuss and demonstrate how to make your content production 10-100 times more productive and also how this can help increase traffic and engagement in lesser know wine tourism regions. Also we cover how to produce content at a 1000% faster rate including unique writing and photography all produced by AI and demo it live.

Understanding where a wine tourism consumer is open to encountering your brand is one of the easiest and yet most difficult things to get right. From understanding where receptivity to receiving a marketing message begins and ends, to identifying those opportunities within the marketplace, planning your route to market can suddenly seem less clear. In this session we’ll investigate the digital touchpoints your business could leverage, how consumers interact with those touchpoints and with brands, and finish with where consumer interaction may be headed in the future. This session is best suited to those businesses who are looking to develop a future-proof market approach and better understand the opportunities which are overlooked by many.

Unlike Prosecco and other sparkling wines produced around the world, Cava gets the finest bubbles made by the traditional method with origin in Spain.  What makes it special are the grape varieties, the diversity of soils, and the Mediterranean climate, combined with long ageing times in the cellar. Cava is ready to compete with the very best in the world.  Discover the true flavours of today’s Cavas and select your favourites at the Grand Cava Tasting led by the experienced sommelier Silvia Cullell who will also show us some of the wine tourism options within the DO Cava. Here's the line up for the Grand Tasting:

Learn more about the importance of strengthening your brand and creating a strong bond with visitors through experiential marketing. You will discover the various features of Winalist, the leading wine experience booking platform in Europe and see real-life examples of how other wineries have successfully implemented Winalist to boost their revenue and occupancy. You will also have the opportunity to ask questions and receive hands-on advice on how to use Winalist to improve your own winery’s hospitality management. By the end of the conference, you will have the tools and strategies to start implementing Winalist and drive growth for your winery.

In the competitive wine and culinary tourism world, wine tourism experience providers are more often than not on the look out for cutting-edge tools to differentiate themselves, to promote their services and to raise greater awareness about their experiences and destination. The Wine Travel Awards – an innovative PR and marketing project in the field of wine tourism – perfectly respond to this demand.

Why does travelling makes us happy? Is everything in life an “experience”? We will get to know some of the elements that would lead to a memorable food and wine tourism experience, as well as a possible itinerary to design them.

The speakers are offering a non conventional use of wine and grapes as a method of skincare, anti-aging and mental health care. The spa center can be a wonderful and perfect end to any wine tour. Intriguing offers can be made for wine tours, hotels, wine chateaus and wineries. The spa line skincare products have powerful healing and preventing properties and are 100% organic. They are largely purchased by our clients both for skincare purposes and as souvenirs and gifts.

The Gevorgyan spouses are currently carrying out the process of franchising of their invention (Spa procedures) all over the world. The details of this process will be discussed thoroughly during the presentation.

Network and connect during the IWINETC Coffee Break. Find the answer to the following question in the exhibition area. How many sub routes are there in the Ruta del Vi DO Tarragona and what are their names?

With voice search increasing and with larger businesses seeming to invest thousands in paid advertising, what can a small to medium sized business in the wine and culinary tourism industry do? This session will look at how to do simple and easy digital marketing for small tourism businesses and wineries. This session will cover how to leverage it, what critical elements you need on your website to ensure are done and how to optimise them for Google, and finally how to ensure you don’t waste money on agencies by understanding what you need.

In the heart of Europe, in the country famous for beer, you will find unexpected but all the more exciting wine experiences drawing from two-thousand-year-old winemaking tradition. With most of the wine production concentrated in the south-east of the country, the picturesque region of Moravia has it all – folkloric wine alleys, old castle wine cellars as well as modern design wineries, laced by a picturesque landscape with castles and historic towns. To fully appreciate what this hidden-gem destination has to offer, the destination presentation will be followed by a Czech Wine Masterclass.

Concluding statement by the Event Director drawing attention to the real achievements of the conference and to the possibilities that it has opened for the future.

Light finger buffet lunch with a selection of beverages. A chance to network and connect with industry colleagues before the B2B Wine Tourism Workshop and the many post conference wine tour experiences options.

IWINETC unites global agents specialised in wine and/or culinary tourism with wine tourism experience providers from both the host destination and international ones to help build invaluable connections for both parties, through the power of a one-to-one meetings - matched by our highly experienced team based on business requirements. Attendance and participation in the IWINETC B2B Workshop requires a separate registration as all appointments are set via an online meeting diary prior to the event.