2011 IWINETC – Oporto
The Yeatman Hotel – a Case Study
The Yeatman Hotel and Wine Spa is the newest luxury hotel to be built in Porto. It is the alongside the historic Port lodges and is owned by a family company that has been in the Port business for over three centuries. Adrian Bridge, CEO of the owning company and author of The Yeatman project will give a case study on the project. This will not only include insights into why the company invested again in the hotel industry but provide key learnings for anyone who wishes to develop a tourist assets in a wine region.