Speakers IWINETC – Czechia 2025

Jochen will be a member of the panel discussion on:

How to Create Immersive & Memorable Wine Tourism Experiences

After some years in academia and many years in the international civil service, Jochen Erler retired to pursue his true love, of wines, walking and writing. He has spent much of his time leading wine walking groups throughout Europe, between wine writing, study trips and attending wine fairs. For more than twenty years he has been a member of jury at the International Wine & Spirit Competition in the UK, a juror at many national, regional and international contests, and a wine consultant. In addition to his interest in wine & spirits, Jochen has researched and (more…)

Judith will be delivering two talks within the IWINETC Conference Talk Programme as follows:

Digital Marketing for Success: How to Win in an Ever-Changing Digital Landscape

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Is AI Right for my Tourism Company or Winery? How do I use it?

Judith is a renowned and in demand international MC, fractional CMO, keynote speaker, writer, trainer, blogger and digital media consultant. She specialises in applying strategic understanding of digital technologies to help businesses innovate and optimise their effectiveness within the new, networked communications environment. She has a specialised honours degree in psychology, a background in programming and law, and has over a quarter of a century of experience in digital marketing. She is a regular speaker and trainer around the world on AI, a field she (more…)

Klara will be leading the session:

Wines of Czechia Grand Tasting

Klara’s wine career began by chance while studying cultural anthropology at Charles University in Prague in 2002. Working in a wine bar quickly turned from a way to pay the bills into a lifestyle. She continued to study wines and published several articles in Czech wine magazines (Vino Revue, Vinařský obzor and Wine & Degustation). She also graduated as a professional wine taster and took on many wine challenges. But her real sommelier and wine career began in 2006, when the now Michelin-starred restaurant La Degustation Boheme Bourgeois opened. After 6 years (more…)

Adela will be delivering the following talk  within the IWINETC Conference Talk Programme:

Wine Tourism Acceleration: Maximizing Revenue for Wineries & Destinations

Adela leads a team dedicated to optimizing wine tourism profitability for wineries and destinations through an innovative acceleration model. By leveraging advanced digital tools, her approach attracts visitors and maximizes their purchases both onsite and online, driving increased profitability and fostering long-term customer loyalty. She also hosts a podcast for industry professionals, now in its fifth season, featuring insightful conversations with leading experts in the field. Adela brings extensive experience as an educator in the field of wine tourism, teaching (more…)

Martina will be delivering the opening plenary session to present the host destination titled:

Savour the Flavours – Destination Czechia & South Moravia

Martina has been working in marketing for more than 10 years. For the last 5 years of her career she has been marketing wine tourism in South Moravia. Her team prepares campaigns promoting the sights, culture and beautiful nature of this region.  She connects tourism actors, individual wineries, gastronomic enterprises with other tourist attractions of the destination. Its organisation creates a comprehensive offer for the visitor and prepares unforgettable experiences in South Moravia

Natalia will be delivering an industry presentation within the IWINETC Conference Talk Programme as follows:

Blazing Trails in Wine Tourism – How Wine Travel Awards Foster Innovation and Connectivity

Nataliia is CEO of Big Wines, a member of the Ukrainian delegation to OIV, Director International Brand Ambassadors of Vinos de La Luz, certified sommelier (sommelier school "Master class" by Natalia Blagopuchnaya, WSET in Spanish, WSG Spanish Wine Scholar), columnist at Drinks+ Communication Media Group,  judge at such competitions as The Best Kavist of Ukraine, The Best Sommelier of Ukraine, Wine & Spirits Ukraine, and Variety and Terroir (contests of craft producers). Nataliia is a nominee for the Wine Travel Awards where she won the Judge's Choice Awards last year. She is owner of the winery "Big Wines" and founder of the website about wine and travel.

Paul will be delivering two talks within the IWINETC Conference Talk Programme as follows:

Wine Tourism to Build a Regional Brand

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What We Get Wrong About Wine Tourism

Paul Wagner studied sociology and education at U. C. Santa Cruz and classical guitar with Dona America Martinez of the Royal Conservatory of Music in Seville, Spain. He has been an instructor for Napa Valley College's Viticulture and Enology department for more than twenty-eight years, is a guest lecturer at many universities around the world, and has spoken at more than eighty conferences.  His first book, co-authored with Liz Thach and Janeen Olsen, Wine Marketing & Sales, Strategies for a Saturated Market by The Wine Appreciation Guild, won the Gourmand (more…)

Robin will be delivering a talk within the IWINETC Conference Talk Programme as follows:

The Wine Tourism Transformation: From Tasting Rooms to Tourism Destinations for Profit and Pleasure

Robin will also be leading and moderating a panel discussion as follows:

How to Create Immersive & Memorable Wine Tourism Experiences

Robin is the founder of Wine Tourism Australia and Vintuition. She works with small and medium-sized wineries to help winery owners and regions develop their visitor experiences while her Vintuition programs focus on innovative sales training for cellar door teams. Robin has over 30 years of experience in the wine industry across a wide range of roles, including GM of the Australian Wine Club, inaugural manager of Jacob’s Creek Visitor Centre, and management roles with the South Australian Tourism Commission, Winemakers’ Federation of Australia and (more…)

Stefano, the Co-founder and Travel Manager of Winedering.com, brings over a decade of experience in the travel industry, serving as a product manager and tour leader for Italian and American tour operators. The inspiration for connecting wineries and travelers emerged during one of his tours in the US in 2015. Collaborating with Denis, a full-stack developer and web expert, they established Winedering.com, now recognized as a leading global marketplace for wine travel. Stefano's role involves working closely with wineries, providing consultancy programs for wine (more…)