Robin Shaw

Robin delivered the following talk within the IWINETC Conference Talk Programme. Click on the link to view and download her speaker notes.

The Wine Tourism Transformation: From Tasting Rooms to Tourism Destinations for Profit and Pleasure>>

Robin also led and moderated an interesting panel discussion as follows:

How to Create Immersive & Memorable Wine Tourism Experiences

Robin is the founder of Wine Tourism Australia and Vintuition. She works with small and medium-sized wineries to help winery owners and regions develop their visitor experiences while her Vintuition programs focus on innovative sales training for cellar door teams. Robin has over 30 years of experience in the wine industry across a wide range of roles, including GM of the Australian Wine Club, inaugural manager of Jacob’s Creek Visitor Centre, and management roles with the South Australian Tourism Commission, Winemakers’ Federation of Australia and Adelaide Hills Wine Region. She developed the Wine Tourism Toolkit for both Australia and South Africa, and the Growing Wine Tourism program for Wine Australia. She also lectures in the University of Adelaide’s Master of Wine Business program and leads global wine tourism study tours.

Robin’s industry insights and dynamic presentation style have led to her emergence as a highly regarded international public speaker and workshop facilitator. She has received multiple awards for her work educating the wine industry, including Wine Communicators of Australia Best Wine Educator in 2023 and the Wine Industry Impact Award for Tourism in 2019. She is a Churchill Fellowship recipient and was named as a Top 50 Star in 2023 by Australia’s Wine Business Magazine