María Adela Pereira Alvarez
Industry expert
Adela delivered the following talk within the IWINETC Conference Talk Programme. Click on the link to view and download her speaker notes.
Wine Tourism Acceleration: Maximizing Revenue for Wineries & Destinations>>
Adela leads a team dedicated to optimizing wine tourism profitability for wineries and destinations through an innovative acceleration model. By leveraging advanced digital tools, her approach attracts visitors and maximizes their purchases both onsite and online, driving increased profitability and fostering long-term customer loyalty. She also hosts a podcast for industry professionals, now in its fifth season, featuring insightful conversations with leading experts in the field. Adela brings extensive experience as an educator in the field of wine tourism, teaching in prestigious master's programs such as the Enotourism Master at UNIR and El Campus del Vino, as well as through various online platforms, wine routes, and institutions. She is also a regular speaker at international wine forums, including the UNWTO Global Conference on Wine Tourism and Barcelona Wine Week (BWW), among others