Jochen Erler
Industry expert
Jochen will be a member of the panel discussion on:
How to Create Immersive & Memorable Wine Tourism Experiences
After some years in academia and many years in the international civil service, Jochen Erler retired to pursue his true love, of wines, walking and writing. He has spent much of his time leading wine walking groups throughout Europe, between wine writing, study trips and attending wine fairs. For more than twenty years he has been a member of jury at the International Wine & Spirit Competition in the UK, a juror at many national, regional and international contests, and a wine consultant. In addition to his interest in wine & spirits, Jochen has researched and written about spas, in particular in the field of wine wellness/therapy. The International Wine Tourism Conference has given him a venue to share his experience with the stakeholders in wine tourism. Jochen researches wine growing areas suited for wine tourism and makes presentations at the Conference for travel agents in search of tour destinations. Since 2014 he has been a wine lecturer on cruise ships as well.