Chris is an author and Brand & Digital Tourism expert with over 26 years’ industry knowledge and speaks at many tourism events worldwide, offering his advice and guidance on how travel, tourism and destination businesses can gain brand recognition and increase bookings.

Chris has focused his business, the Tourism Marketing Agency, on destination marketing with over 80% of his client base coming from outside the UK (where he is based), working with some of the biggest players in the industry including Gray Line, the oldest and largest sightseeing company on planet earth.

This knowledge on international markets gives Chris a unique insight into how destination businesses should market themselves internationally.

Chris is the author of ‘How to Turn your Online Lookers into bookers’, a 400 page book full of practical marketing advice dedicated for the for tours and activities sector. Chris also produces a video advice series called The Digital Tourism Show which you can watch on his Facebook Group, YouTube channel or listen on Google or Apple podcasts.

Chris will be delivering the following talk at IWINETC 2023:

Harness the Marketing Power of User Generated Content for the Wine and Culinary Tourism Industry

Chris Torres will be focusing on the marketing potential of user generated content for the wine and culinary tourism industry.

By encouraging and curating user generated content, businesses can not only gather valuable feedback and insights from their customers, but also use it to showcase their offerings and attract new visitors. In addition to its potential for attracting new business, user generated content can also help to build trust and credibility with potential customers by providing authentic, unbiased perspectives on a business’s products or services.

Chris will discuss ways you can utilise this content and show examples of successful campaigns.