Damià Serrano i Miracle
Doctor from the University of Barcelona with doctoral thesis on the Development of Wine Tourism in Catalonia.
Master in Business Management
Degree in Tourism Information and Marketing
Degree in Geography
Damià is currently the Experiential Marketing and Research Director at the Catalan Tourist Board. He leads the team of Brand Managers who develop highly specialized programs for companies and public entities in the catalan tourism sector. He has coordinated the Barcelona Tourism Observatory and has been a consultant in several public (WTO, WTTC, TTRA) and private institutions (CETTConsultors, PwC, etc.) He continues to be a guest professor at some of the most prestigious universities and business schools in Europe and America (University of Toulouse, Basque Culinary Center, CETT-UB, University of Monterrey, etc.)
Damià presented in the IWINETC Conference Programme the following talk: