Eter is a wine tourism specialist and represents the Californian wine marketing and communication agency – Balzac. She holds a master’s degree from the University Rovira I Virgili, Bordeaux University, and Porto University in the International Master Program on Wine Tourism Innovation (WINTOUR).

She has research experience from Tbilisi State University, where she earned a master’s degree in Psychological Anthropology. Eter was also a researcher at a leading Georgian research firm.

Iker will be delivery a talk at IWINETC 2023 as follows:

How to WOW in Wine Tourism? Best Practices Revealed based on Global Research

In recent years, the growing importance of wine tourism has been obvious, both directly for wineries as well as for regional development and even the progression of worldwide tourism. At this stage of accelerated development, academic research is needed to create new industry standards. This session will present the results of wine tourism research aimed at identifying the most important criteria for wine tourism, as well as the best world practices in this area.