Dr. John E. Hudelson is assistant professor of Global Wine Studies at Central Washington University’s World Wine Program in Ellensburg, Washington. John has worked as a Viticulture researcher at Cornell University’s Hudson Valley Agricultural Experimental Station, served as V.P. of Operations for the Hudson Valley Wine and Grape Association, been the wine chemist of a large U.S. winery, and taught at several colleges in the Northeast United States. He is the author of Wine Faults: Causes, Effects and Cures published by the Wine Appreciation Guild which was deemed “One of Fourteen Cool Products” by Wine Business Monthly Magazine in 2011. John has been a vineyardist for the 24 years and is co-owner of North River Methode Champenois Wines. Having lived and worked in Europe, Africa, South America, and the United States, John has acquired a global view of the world, and of wine and the wine industry.
John will be delivering a talk titled:
East, West and Middle: Approaches to Sparkling Wine Tourism
Methods for attracting visitors to sparkling-wine tasting rooms vary greatly around the globe. Tasting rooms may reflect local culture or a global appeal. This paper compares methods for the marketing and presentation of sparkling wine in the USA, Hungary, Republic of Georgia, and cradle of effervescence, Champagne. Such a comparison distinguishes regional attributes from global aspects and their respective economic success.