Judith is a renowned writer, trainer, blogger and a digital and media consultant specialising in applying strategic understanding of digital technologies to help businesses innovate and optimise their effectiveness within the new, networked communications environment.
She is a regular speaker around the world on SEO, content strategy, link building, PPC, and digital strategy, a contributor to the Huffington Post, and has been recognised by her peers as one of the most influential people in the UK digital industry.
Judith judges industry leading awards MENA, EU, US, Australian, Nordic, and UK Search Awards, and has every year since their inception. She has worked with market-leading global businesses including Google, Orange, COI, NatWest/RBS, National Gallery, CIPD, Fidelity, GalaCoral, NBC Universal, Readers Digest, Bayer, Family Search, Amadeus, AMD, AmEx , TotalJobs, Virgin.com, Virgin Startup& more.
She has over 20 years of experience, predating Google in her entry into the market and now runs her own consultancy. She has worked at Centaur Publishing, i-level, & Beyond before setting up her own consultancy. Judith also blogs about chocolate, helps with London Girl Geek Dinners, was a founding Modern Muse, and has contributed to the book “Pimp My Site” and the Econsultancy guide to Paid Search and is currently updating the large foundational Guide to SEO.
Judith will be delivering two talks at IWINETC 2023 as follows:
Connecting Your Winery or Travel/Tourism Brand to the Consumer
Understanding where a wine tourism consumer is open to encountering your brand is one of the easiest and yet most difficult things to get right. From understanding where receptivity to receiving a marketing message begins and ends, to identifying those opportunities within the marketplace, planning your route to market can suddenly seem less clear. In this session we’ll investigate the digital touchpoints your business could leverage, how consumers interact with those touchpoints and with brands, and finish with where consumer interaction may be headed in the future. This session is best suited to those businesses who are looking to develop a future-proof market approach and better understand the opportunities which are overlooked by many.
Optimising Your Business Website for the New Search: Practical Solutions for Small Business in Search
With voice search increasing and with larger businesses seeming to invest thousands in paid advertising, what can a small to medium sized business in the wine and culinary tourism industry do? This session will look at how to do simple and easy digital marketing for small tourism businesses and wineries. This session will cover how to leverage it, what critical elements you need on your website to ensure are done and how to optimise them for Google, and finally how to ensure you don’t waste money on agencies by understanding what you need.