Branding & Marketing

Crafting Memorable Wine Tourism Experiences: Insights from Research & Practice

Tailored for winery owners and specialized travel agents seeking to enhance their products, this immersive workshop delves into the main components of a compelling consumer experience, offering practical examples and valuable tips. Through hands-on participation fostering creativity and strategic thinking, attendees will learn to curate unforgettable journeys that showcase the very best of wine-inspired destinations.

11:00 am - 11:45 am
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