Branding & Marketing
Crafting Memorable Wine Tourism Experiences: Insights from Research & Practice
Tailored for winery owners and specialized travel agents seeking to enhance their products, this immersive workshop delves into the main components of a compelling consumer experience, offering practical examples and valuable tips. Through hands-on participation fostering creativity and strategic thinking, attendees will learn to curate unforgettable journeys that showcase the very best of wine-inspired destinations.