Branding & Marketing

Development Strategy to become Spain´s Leading Accessible Wine Tourism Destination

Creating a unique and distinctive experience around wine culture today is a very complicated task. There are millions of wineries around the world that are seeking to differentiate themselves from their competition. Why not differentiate yourself with a wine tour that is accessible for everybody? True success consists of converting what may have been a problem at first to a refined business opportunity.

03:30 pm - 04:15 pm
Auditorio Maria de Maeztu
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