Branding & Marketing

Harness the Marketing Power of User Generated Content for the Wine and Culinary Tourism Industry

Chris Torres will be focusing on the marketing potential of user generated content for the wine and culinary tourism industry. By encouraging and curating user generated content, businesses can not only gather valuable feedback and insights from their customers, but also use it to showcase their offerings and attract new visitors. In addition to its potential for attracting new business, user generated content can also help to build trust and credibility with potential customers by providing authentic, unbiased perspectives on a business’s products or services. Chris will discuss ways you can utilise this content and show examples of successful campaigns

12:15 pm - 01:10 pm
Forum I & II
Join the IWINETC Network
Stay up to date on conference happenings