How to WOW in Wine Tourism? Best Practices Revealed based on Global Research
In recent years, the growing importance of wine tourism has been obvious, both directly for wineries as well as for regional development and even the progression of worldwide tourism. At this stage of accelerated development, academic research is needed to create new industry standards. This session will present the results of wine tourism research aimed at identifying the most important criteria for wine tourism, as well as the best world practices in this area.