Branding & Marketing
Old Vine Heritage Tours as a Differentiation in Wine Tourism
The Old Vine Project aims to preserve vines older than 35 years. Winemakers can certify their wines as ‘Old Vine’ and the public are now able to buy wines that are made from the many ancient and sometimes forgotten patches of South African vineyards. Old Vine Heritage Tours offer guests a tailored and informative experience of the Cape's viticulture and wine heritage.