Andre Morgenthal studied philosophy, languages and drama at the University of Stellenbosch. Toward the end of his studies, Andre started a wine tourism business, offering specialised wine tours to discerning wine and gastronomy tourists, as well as training and consulting to restaurants, hotels and lodges. Andre has lectured at the Cape Wine Academy and wrote a wine column for a Sunday business newspaper.

He has worked several vintages at Domaine Bertagna in Vougeot, Burgundy and made wine on a small Stellenbosch property, Clos du Ciel. In 2001, he joined Wines of South Africa as Communications Manager with a focus on media relations, as well as a mandate for wine tourism and to represent the SA wine industry in the Great Wine Capitals Global Network.

In 2016 he resigned from Wines of South Africa to start his own business, amongst others assisting Rosa Kruger with the Old Vine Project.

Andre delivered a couple of talks within the IWINETC 2019 conference programme titled:

Old Vine Heritage Tours as a Differentiation in Wine Tourism

Success with Sustainable Wine Tourism Practices in South Africa