Programme

The 2 days of talks (12 & 13 March) provide a wide range of innovative, creative and cutting-edge sessions delivered by leading industry experts.

We have established 5 key content themes (Research, Professional Development, Branding and Marketing, Grape Escape Destinations and Networking) that underpin all of the talks over the 2 day conference. These have been hand picked based on the significance they play in wine and culinary  tourism market. Learn from experts, discover grape escape destinations, keep up-to-date with the latest developments and enhance your business and professional skills.

Registration closed!

Conference Venue

The 2 day conference will be held at the Centro de Congresos Europa, Av. Gasteiz, 85, 01009 Vitoria-Gasteiz, Álava, Basque Country, Spain

Conference Sessions

All talks programmed in the Auditorio Maria de Maeztu will have simultaneous translation from English to Spanish and from Spanish to English.

  • 9:30 am - 9:40 am
  • Auditorio Maria de Maeztu
  • Networking

Welcome to IWINETC 2019 & Opening Announcements

IWINETC is the leading global event for the wine and culinary tourism industry. The 3 day event (2 day conference & 1 day Workshop) delivers thought provoking professional education, an extensive exhibition area to discover… Read More
  • 9:45 am - 10:10 am
  • Auditorio Maria de Maeztu
  • Grape Escape Destinations

Destination Basque Country

This opening plenary talk will  journey in and around the wine regions of the Basque country showing the audience that its a grape escape destination that demands exploration beyond the delightful main cities of Bilbao,… Read More
  • 10:15 am - 10:45 am
  • Auditorio Maria de Maeztu
  • Grape Escape Destinations

La Magia de Rioja Alavesa: El Antes y el Después de la Oferta Enoturística.

Rioja Alavesa ha desarrollado exponencialmente el Enoturismo, sobre todo en los últimos años, poniendo en valor tanto los recursos tradicionales como sumergiéndose en la vanguardia de la enogastronomía y el turismo. En esta ponencia descubriremos cómo… Read More
  • 10:45 am - 11:25 am
  • Sala Green
  • Networking

Coffee Time

Grab a coffee, make friends with someone you don’t know and together peruse the exhibitors around the room.
  • 11:30 am - 12:15 am
  • Auditorio Maria de Maeztu
  • Branding & Marketing

Leveraging Facebook, Twitter & Instagram for Wine Tourism

Sometimes it can seem difficult to wade through everything and identify what the best solutions for the wine travel and tourism business might be in social media. Using examples from travel and tourism businesses, this… Read More
  • 11:30 am - 12:15 am
  • Sala Estibaliz
  • Research

Gastrodiplomacy: How Food & Wine Tourism can Change Everything

Based on the research conducted while coursing the Food Tourism Master at Basque Culinary Center. Gastrodiplomacy is a brand new term that defines how food & wine can be used to build or improve destination… Read More
  • 12:30 pm - 1:15 pm
  • Sala Estibaliz
  • Professional Development

Training Wine Tourism Professionals: Opportunity for Innovation and Future

Growth and innovation in wine tourism is based predominantly on the people who work in this sector.  Starting from a diagnostic of needs, we will analyse the existing opportunities for training at local/national and international… Read More
  • 12:30 pm - 1:15 pm
  • Auditorio Maria de Maeztu
  • Branding & Marketing

AI, IOT and All That – A Future Perspective on Tomorrow’s Wine Tourism Technology

Technology is moving fast.  New buzzwords and acronyms such as AI and IOT are creeping into our everyday language. The technologies that sit behind the buzzwords are creeping into our everyday lives. How are technologies… Read More
  • 12:30 pm - 1:15 pm
  • Sala Avenida
  • Research

Policies for Wine Tourism and the Wine Industry in Japan

In accordance with the increasing popularity and quality of “Japanese wine”, which is wine made 100% from domestically produced grapes, wine tourism is booming in various local areas of Japan. In this talk session, various… Read More
  • 1:15 pm - 2:30 pm
  • Sala Green
  • Networking

Time for Lunch

Network and connect with fellow wine and culinary tourism professionals over lunch. Enjoy some free time to visit a number of exciting exhibitors.
  • 2:30 pm - 3:15 pm
  • Sala Estibaliz
  • Branding & Marketing

Win my Heart, Win my Wallet

Unlock the power of transformative wine tourism experiences and discover why Gen Y and Z are changing the way we create and market experiences.
  • 3:15 pm - 4:00 pm
  • Auditorio Maria de Maeztu
  • Branding & Marketing

Vender Enoturismo a Través de Canales Digitales: Herramientas para Empresas y Territorios

Los canales clásicos de venta del enoturismo, tanto venta directa como intermediada, se han visto complementados por múltiples herramientas de comercialización efectivas a través de canales digitales. En este nuevo escenario, no solo las empresas… Read More
  • 3:15 pm - 4:00 pm
  • Sala Avenida
  • Branding & Marketing

Old Vine Heritage Tours as a Differentiation in Wine Tourism

The Old Vine Project aims to preserve vines older than 35 years. Winemakers can certify their wines as ‘Old Vine’ and the public are now able to buy wines that are made from the many… Read More
  • 4:15 pm - 5:30 pm
  • Sala Estibaliz
  • Grape Escape Destinations & Networking

IWINETC Masterclass: Wines of the Basque Country

Sarah Jane Evans MW will be blending an exceptional tasting of wines from the Rioja Alavesa region and Txakolí  from Arabako Txakolina (Álava), Getariako Txakolina (Getaria) and Bizkaiko Txakolina (Bilbao) – a fascinating masterclass not… Read More
  • 9:30 am - 10:15 pm
  • Auditorio Maria de Maeztu
  • Branding & Marketing

Enoturismo MICE: Cómo Enfocarnos hacia este Sector

Dentro del mundo turístico, seguramente será el sector MICE el que exige un mayor nivel de especialización por parte de los prestatarios. Son muchos los componentes que diferencian este sector del clásico enoturismo vinculado al… Read More
  • 10:30 am - 10:55 am
  • Sala Green
  • Networking

Coffee Time

Grab a coffee, network and connect with colleagues while perusing the grape escape destinations on show in the exhibition area.
  • 11:00 am - 11:45 am
  • Auditorio Maria de Maeztu
  • Branding & Marketing

The Importance of Media in Wine Tourism

If you build it they will come – if they know about it. A key plank in any tourism marketing strategy has to be dealing with media, whether that’s traditional print and broadcast media, or… Read More
  • 11:00 am - 11:45 am
  • Sala Avenida
  • Grape Escape Destinations

Discovering Enotourism along the Strada Reale dei Vini Torinesi

The Strada Reale combines companies in the agri-food, hospitality, tourism and institutional sectors. It offers interesting enogastronomical routes in 4 territories – hills of Turin, Canavese, Val Susa, Pinerolese – with a focus on Ivrea,… Read More
  • 11:45 am - 12:00 pm
  • Auditorio Maria de Maeztu
  • Networking

Creating Cooperation Between European Wine Tourism Players

Cooperation is key when it comes to promoting a wine tourism destination be it a region, country or a whole continent. Budaventura Travel, Hungary has developed a platform “Wine Tourism in Europe” which aims to… Read More
  • 12:00 pm - 12:45 pm
  • Sala Estibaliz
  • Grape Escape Destinations

Tokaj: An Emerging Wine Travel Destination

The session is primarily aimed at travel professionals with good wine knowledge including, but not limited to, tour operators and travel agents, as well as wine and/or travel journalists, and, of course, anyone with interest… Read More
  • 12:00 pm - 12:45 pm
  • Sala Avenida
  • Branding & Marketing

Standardisation of Tourism in Wineries

In wine tourism, wineries do not offer simply wine and tasting, they offer a touristic experience. Since hotels or restaurants have standardised criteria and rating, why don’t wineries? Why is it important to standardise it… Read More
  • 12:15 pm - 1:00 pm
  • Auditorio Maria de Maeztu
  • Research

Success with Sustainable Wine Tourism Practices in South Africa

South African wineries are located in a biodiversity hotspot, the Cape Floral Kingdom, the smallest and richest.  But under threat from agriculture, alien vegetation and human development.  Wineries are looking at minimizing their impact on… Read More
  • 1:00 pm - 2:15 pm
  • Sala Green Capital
  • Networking

Time for Lunch

Network and connect with fellow wine and culinary tourism professionals over lunch. Enjoy some free time to visit a number of exciting exhibitors.
  • 2:30 pm - 3:15 pm
  • Auditorio Maria de Maeztu
  • Branding & Marketing

The 5 Ps of New Zealand Wine Tourism Strategy

Following an understanding of the state of Tourism in New Zealand we explore how Wine Tourism fits within this overall strategy as run by the official wine body New Zealand Winegrowers. The background and implementation… Read More
  • 2:30 pm - 3:15 pm
  • Sala Estibaliz
  • Research

Nemea: an Emerging Wine Tourism Region?

Nemeais Greece’s most important red wine appellation, Agiogitiko, located in the northeast of the Peloponnese. This area has seen a huge amount of investment and growth in the past few decades. In last January we… Read More
  • 2:30 pm - 3:15 pm
  • Sala Avenida
  • Professional Development

So You’ve Started a Wine Tour Company – Now what?

Starting and sustaining a wine tour company has a steep learning curve. While every country has their own rules and regulations, the basics to building and sustaining a wine tour operation are universal. This presentation… Read More
  • 3:30 pm - 4:15 pm
  • Auditorio Maria de Maeztu
  • Branding & Marketing

Development Strategy to become Spain´s Leading Accessible Wine Tourism Destination

Creating a unique and distinctive experience around wine culture today is a very complicated task. There are millions of wineries around the world that are seeking to differentiate themselves from their competition. Why not differentiate… Read More
  • 3:30 pm - 4:15 pm
  • Sala Estibaliz
  • Branding & Marketing

How Advanced Data Analytics Boost Profit for Wine Tours and Resorts

Do you think only global tech companies can benefit from data analytics to improve their performance? Think again. This session will showcase real applications of use of data for small and medium players in the… Read More
  • 4:20 pm - 5:00 pm
  • Auditorio Maria de Maeztu
  • Grape Escape Destinations

Closing Plenary Session

IWINETC 2019 round up and a thank you to all sponsors and supporters involved. Welcome to IWINETC 2020 hosts  Assessore al Turismo e Attività produttive: Sergio Emidio Bini and Direttore Generale PromoTurismoFVG: Lucio Gomiero who will deliver… Read More
  • 9:00 am - 4:45 pm
  • Centro Temático del Vino Villa Lucía
  • B2B Workshop

Wine Tourism B2B Workshop

Extend your IWINETC attendance as a wine tourism experience provider and meet face-to-face with important tour operators and travel agents specialised in wine tourism in a cost and time-effective one day Wine Tourism B2B Workshop… Read More