Programme
The 2 days of talks (12 & 13 March) provide a wide range of innovative, creative and cutting-edge sessions delivered by leading industry experts.
We have established 5 key content themes (Research, Professional Development, Branding and Marketing, Grape Escape Destinations and Networking) that underpin all of the talks over the 2 day conference. These have been hand picked based on the significance they play in wine and culinary tourism market. Learn from experts, discover grape escape destinations, keep up-to-date with the latest developments and enhance your business and professional skills.
Conference Venue
The 2 day conference will be held at the Centro de Congresos Europa, Av. Gasteiz, 85, 01009 Vitoria-Gasteiz, Álava, Basque Country, Spain
Conference Sessions
All talks programmed in the Auditorio Maria de Maeztu will have simultaneous translation from English to Spanish and from Spanish to English.
- 7:30 pm - 9:30 pm
- ARTIUM Museum of Contemporary Basque Art
- Networking
- 9:30 am - 9:40 am
- Auditorio Maria de Maeztu
- Networking
- 9:45 am - 10:10 am
- Auditorio Maria de Maeztu
- Grape Escape Destinations
La Magia de Rioja Alavesa: El Antes y el Después de la Oferta Enoturística.
Rioja Alavesa ha desarrollado exponencialmente el Enoturismo, sobre todo en los últimos años, poniendo en valor tanto los recursos tradicionales como sumergiéndose en la vanguardia de la enogastronomía y el turismo. En esta ponencia descubriremos cómo… Read More
- 10:45 am - 11:25 am
- Sala Green
- Networking
Training Wine Tourism Professionals: Opportunity for Innovation and Future
Growth and innovation in wine tourism is based predominantly on the people who work in this sector. Starting from a diagnostic of needs, we will analyse the existing opportunities for training at local/national and international… Read More
AI, IOT and All That – A Future Perspective on Tomorrow’s Wine Tourism Technology
Technology is moving fast. New buzzwords and acronyms such as AI and IOT are creeping into our everyday language. The technologies that sit behind the buzzwords are creeping into our everyday lives. How are technologies… Read More
- 1:15 pm - 2:30 pm
- Sala Green
- Networking
Vender Enoturismo a Través de Canales Digitales: Herramientas para Empresas y Territorios
Los canales clásicos de venta del enoturismo, tanto venta directa como intermediada, se han visto complementados por múltiples herramientas de comercialización efectivas a través de canales digitales. En este nuevo escenario, no solo las empresas… Read More
- 10:30 am - 10:55 am
- Sala Green
- Networking
Discovering Enotourism along the Strada Reale dei Vini Torinesi
The Strada Reale combines companies in the agri-food, hospitality, tourism and institutional sectors. It offers interesting enogastronomical routes in 4 territories – hills of Turin, Canavese, Val Susa, Pinerolese – with a focus on Ivrea,… Read More
Success with Sustainable Wine Tourism Practices in South Africa
South African wineries are located in a biodiversity hotspot, the Cape Floral Kingdom, the smallest and richest. But under threat from agriculture, alien vegetation and human development. Wineries are looking at minimizing their impact on… Read More
- 1:00 pm - 2:15 pm
- Sala Green Capital
- Networking
Development Strategy to become Spain´s Leading Accessible Wine Tourism Destination
Creating a unique and distinctive experience around wine culture today is a very complicated task. There are millions of wineries around the world that are seeking to differentiate themselves from their competition. Why not differentiate… Read More
- 9:00 am - 4:45 pm
- Centro Temático del Vino Villa Lucía
- B2B Workshop