Branding & Marketing
Optimising Your Business Website for the New Search: Practical Solutions for Small Business in Search
With voice search increasing and with larger businesses seeming to invest thousands in paid advertising, what can a small to medium sized business in the wine and culinary tourism industry do? This session will look at how to do simple and easy digital marketing for small tourism businesses and wineries. This session will cover how to leverage it, what critical elements you need on your website to ensure are done and how to optimise them for Google, and finally how to ensure you don’t waste money on agencies by understanding what you need.