Responsible Wine Tourism for a Sustainable Wine Culture

A growing trend, wine tourism is not only a source of revenue for wine regions, for the wine business value chain and for the society, but it is also revealing and safeguarding the great cultural heritage of wine. How will wine tourism develop in a socially responsible and sustainable way?

Wine tourism is the perfect opportunity to introduce the visitor to wine culture and to educate him on how to best appreciate wine in moderation and responsibly. In the fast-evolving wine tourism market, wineries and related wine business should be fit for purpose, creative and open for partnerships. Creating an environment and offering choices to the visitor to experience wine responsibly will prove beneficial for the business and visitors.

Wine in Moderation is an international programme of the wine sector to inspire healthy lifestyles and well-being, and to contribute to the reduction of alcohol related harm.
This talk will briefly present the conclusions of the recent Wine in Moderation symposium on wine tourism (Santorini, 02/11/17). It will introduce the wine in moderation tool-kit to help winery improve visitor experience and facilitate responsibility and finally will share best practices from Wine in Moderation Supporters around the world.
While some of the tools to be presented refer mainly to wineries, a responsible wine tourism requires the involvement of all various actors involved in wine tourism and we will be looking for a vivid discussion to answer questions and exchange ideas on innovative approaches.